It is probable that your email marketing list has taken a hit during the current situation. To what extent might not be obvious. For instance, if your open rate is lower than normal, there might be any number of causes, although one might be that you subscribers are furloughed, so why should the bother with … READ MORE »
We need, first of all, to clarify what is meant by a squeeze page. It’s a landing page with the sole purpose of getting visitors to subscribe to an email marketing list or an enewsletter. The big difference between it and any other page which contains a sign-up form, is the word sole. It is … READ MORE »
Some suggest that the only things harder to come by than subscribers are good ideas. Yet there is an easily accessible way to find a ready source of ideas; subscribe to the email marketing lists of successful companies. Fair enough, you cannot copy verbatim, but what you should do is ask yourself why they do … READ MORE »
For those just starting in email marketing, lead generation must appear almost mystical. It is also an essential and you need to crack it. However it is a straightforward process, although one that requires constant effort. Let’s start with what lead generation is: Gaining the contact details, in our case mainly email addresses, of potential … READ MORE »
There is no doubt that double opt-in, i.e. where a subscriber, however they subscribed, is sent an email asking for confirmation that they wish to receive your offers, gives better results that the single opt-in. All research confirms this, the only dispute being by how much. However, most samples are taken from a range of … READ MORE »
The most cost-effective way of collecting subscribers to an email marketing list is via a website. Once set up, the systems and automated sign-up forms require little or no monitoring over and above checking on figures. The keywords here, though, are largely QUALITY CONTENT. The one thing essential to gaining subscribers using this method is … READ MORE »
Last updated May 25, 2018 This Anti-Spam Policy must be read and agreed to in conjunction with our Terms & Conditions, Privacy Policy, GDPR Notice and Cookie Policy. It is your responsibility to periodically check for updates of these Terms, Policies and Notices. Wizemail Anti-spam Policy On Bulk Email, Email Marketing Software and Email Advertising … READ MORE »
Einstein, our analysis specialist WizBot, will cleverly help you find out everything you need to know about your customers. How does he do this? Well he has a whole suite of tools at your disposal including: Surveys Triggers Automation Sign-up forms Tracking codes Geo-location mapping Rather than second guess what your customers really want, you … READ MORE »
It has long been held that using double opt-in for subscribers to your email marketing list is the best way to ensure you have quality rather than quantity with addresses. While it might, in fact probably does, reduce the size of your list, it ensures that those on it are genuine subscribers and, more importantly … READ MORE »
Oscar Wilde once said that most of us suggest we adhere to our morals and ethics, but when tempted, we struggle, and fail, to conform. The Liar’s Paradox. He said it more succinctly, in six words, but that’s like him; he was too clever by half. You might wonder what one of the greatest … READ MORE »