You have searched for: 'crm'

A Better Way

Many, probably most, large companies have large customer relationship management (CRM) teams set up to, in essence, increase profits. A loyal customer is normally one who gives a better return on investment. You might think, however, that for a small company, struggling to survive in the ultra-competitive world of bulk email marketing, it is a … READ MORE »

Indulgent Email Marketing

I bought myself a present a couple of weeks ago via an email marketing offer. I am now the proud owner of a 3-terrabite, USB-3 (yes, I’m a bit of a nerd), external hard-drive complete with back-up software. It is not the most exciting item, but I am happy with it. The product had 5-star … READ MORE »

Price Isn’t Everything

Customer Relationship Marketing (CRM) starts from the premise that price is not the sole reason a customer will pick one company over another. Given the rush to cut costs to the bone and the perceived need for dramatic offers in every email marketing campaign, this tends to go against accepted wisdom. But just run with … READ MORE »


Want to save yourself even more time and take your productivity to a whole new level? With a trusty developer on your team, you can – by using our SOAP-based API to interact with the WizEmail system programmatically. How can our API make your life easier? Connect your website, CRM or any back office system to … READ MORE »

SalesForce Integration

Those of you that use the SalesForce CRM know how crucial it is to keep track of all your customer information, activities and conversations, so that you can understand every customer individually and hit them with all the right messages and offers. And so you're probably wondering if the masses of useful customer data you'll be … READ MORE »

Customer lifecycling

My grandmother would say of anyone who called themselves a customer relationship manager (CRM): ‘You want to watch that one.’ A suitably vague condemnation for a suitable vague title you might think. The post is all about retaining customers and realising their potential, a vital role in any company. For those engaged in direct email … READ MORE »


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