Email Marketing

Email Marketing Blog by Wizemail

First Impressions Count In Email Marketing

If you are introduced to a stranger, you will probably have made some basic decisions about them before they talk with you. People give off messages even when they are silent. It’s called non-verbal communication and, given that a marketing email is not verbal, it is what we do every day, or at least every … READ MORE »

Can Body Language Help Email Marketing

It might seem a bit of a stretch to suggest body language can be useful in our craft, but read on. I used to teach communication methods to skeptical students. I would walk into the class, put up a flipchart onto the board and reveal the lesson’s title to expected moans and sounds of resignation. … READ MORE »

Be Clear About Price In Your Campaign

A couple of years ago I was going to buy a new car. Following my normal exhaustive procedure before spending out on big ticket objects, I checked the reviews from various sources, such as motoring magazines, eventually coming up with a shortlist of three vehicles from two manufacturers. It was then a visit to see … READ MORE »

Use Humour More Frequently In Email Marketing

It was rag week at a London teaching hospital and the behaviour of the student doctors encouraged you to avoid entering hospital unless absolutely necessary. One particular jape consisted of a skeleton tied to an automatic traffic signal, thumbing for a lift with a piece of cardboard reading Timbuktu around its neck. It caused traffic … READ MORE »

Changes To Subject Access Requests

Email marketing lists are the key to success in our business, but with them comes responsibilities which must be complied with under threat of legal penalty. But even strict compliance doesn’t mean there’ll be no problems. Some companies have experienced difficulties with regards to nuisance subject access requests (SARs) and the recent legal High Court … READ MORE »

Post Brexit Changes To Email Marketing?

Having downtime due to lockdown, I did my annual clear-out of emails and documents I had saved over the past three years. In normal circumstances, I check each individually to see which is still relevant, but this time it was over quickly. Anything before December 2020 was deleted as it was of no practical use. … READ MORE »

Opportunism In email Marketing

You are, no doubt, wondering how marketing strategies will change due to Covid-19 and which direction you should take in planning email marketing campaigns. Histories will be written on the subject and, as they will all disagree, how can we hope to be definitive? The one thing you might consider is to check for trends … READ MORE »

Go Beyond Simple Email Marketing Metrics

If we want to succeed and sell, we need to garner as much data on the subscribers to our email marketing lists as we can. It’s hardly something that will be a revelation to you, but what you might find surprising is that there is a significant danger of depending on one metric. In other … READ MORE »

How Much Do You Spend On Online Advertising?

It is probable that every email marketing company spends a not so inconsiderable proportion of its marketing budget on online adverts. Everyone else does. Its efficacy is supported by this fact and there’s the feeling that not to follow the crowd without evidence is the way to disaster. I’m part-way through Subprime Attention Crisis, by … READ MORE »

Customers Can Relate To Realism

Some years ago, too many to count, I had a girlfriend who was, oh so many suggested, out of my league. When I introduced her to my father he said that there was obviously more to me that he’d discovered. Still, the attack on my self-confidence was a small price to pay. Her smile is … READ MORE »

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