Email Marketing

Email Marketing Blog by Wizemail

What to Consider When Redesigning Your Logo

A logo redesign can feel like the marketing equivalent of spring cleaning – refreshing, slightly daunting, and often completely ignored by those who aren’t you. But if you’re using email marketing as a core channel, your logo matters more than you think. It's not just decoration – it’s a key brand cue. So before you … READ MORE »

Smart Segmentation Strategies That Work

Segmentation isn't a luxury in email marketing – it's the backbone of relevance, personalisation, and ultimately, results. Yes, we've covered the basics – location, age, gender, etc. – but if you want email campaigns that actually perform, you'll need to go deeper. This is where the word "could" earns its place in the title. There's one one-size-fits-all approach. Your segmentation … READ MORE »

Ways To Lose Email Subscribers – Fast

There are many ways to upset your email subscribers. But one surefire method? Make it painfully hard to reach you. This isn't theory – it's what happens when user experience (UX) is designed like a trap, and customer support vanishes into thin air. Want to create email marketing that effectively pushes people away? Of course not. … READ MORE »

Segment or Stagnate?

Marketing to everyone is the fastest way to convert no one. There's no such thing as an "average" subscriber. Trying to write emails that appeal to everyone on your email list is like sending one text to every contact in your phone – your grandma, your accountant, your gym buddy – and expecting them all to click "buy … READ MORE »

Email Templates: Keep or Change?

Free email marketing templates are one of the most accessible tools available to SMEs. They reduce design costs, speed up production, and eliminate the need for an in-house design team. But how effective are they – really – and how often should you be changing yours? Let's break it down. Templates vs Custom Design Teams: … READ MORE »

Should you anonymise email data?

We recently covered what personal data is, albeit in the form of a brief overview, and there is a lot more to it than can be covered in 500 or so words. Come to that, 1000 words. It’s involved. It’s complex. It can get you into severe trouble with the ICO. It can cost you … READ MORE »

Win over the email list doubters

Let’s be honest – email marketing doesn’t always get a standing ovation. To some, it’s synonymous with spam, inbox clutter, or pushy sales tactics. But those perceptions, while understandable, are outdated – and it’s our job to shift them. If someone is hesitant to join your email list, that’s a concern worth listening to. Because … READ MORE »

Can Email Marketing Data Be Too Good?

One of email marketing's greatest strengths? Data. It's instant. It's reliable. It's rich. Best of all, it's yours – not something your competitors can get their hands on. But here's the catch: there's a lot of it. And while data is powerful, too much of it can be paralysing if you don't know where to start. Open rates, click-throughs (CTR), conversions, … READ MORE »

Dodgy Pricing Tactics in Email Marketing

A Shortcut to the Spam Folder A recent feature in Which? – that bastion of consumer trust – had a headline that should make any email marketer sit up: "Dodgy pricing tactics exposed". And they weren't pulling punches. In the wake of the Ticketmaster backlash and the growing spotlight on misleading pricing, this is the kind of attention … READ MORE »

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