Email Marketing

Email Marketing Blog by Wizemail

Is Your Email Marketing Copy Boring?

Like a lot of writers, I regularly ask someone whose work I admire to check my copy. They don’t look for literals, poor grammar or the occasional over-used cliché, but instead read through a few randomly-selected submissions, not only for email marketing, and criticise them. It’s a bit of a risk, but only to my … READ MORE »

Use Auto Responders Appropriately

In the last five weeks I’ve lost two contracts. I’m not after your sympathy or advice; it happens, although more frequently nowadays. Both were expected. On the positive side, it’s given me an opportunity to do a bit of housekeeping, although I haven’t hoovered under the bed. I’ve concentrated on email marketing peripheries. I’ve gone … READ MORE »

Are Your Email Marketing Returns Falling

Many of us must feel we’ve become experts at noticing when performance has, for no apparent reason, dropped off. We’ve all struggled with such problems all our email marketing life. All of a sudden the percentages are lower, ROI is down and no matter how closely you study the circumstances, you can’t fathom why. One … READ MORE »

The Addictive Lure Of Email Marketing Statistics

There is a dichotomy in the way I view statistics. They are probably the single most important aspect of email marketing, giving it its class leading return on investment, one that has been consistently high year after year. On the other hand . . . If you were to ask me how much faith I … READ MORE »

Newsletters Are More Than Just Lead Magnets

Most subscribers devour newsletters. Unlike marketing emails, when they see one in their inbox, they’ll put them to one side to read at leisure, probably with a cup of coffee and biscuit. Their brain will be at its most receptive. With defences down and scepticism hibernating, they are typical of a newsletter reader. It is … READ MORE »

How Many Emails Should I send?

I went to a liaison meeting with the public where it was suggested I was avoiding questions, two in particular. I’d lost the sympathy of much of the crowd, mainly for answering honestly, and I wanted them back on board. I panicked, saying, ‘Ask any question you want, and I’ll be definitive.’ An experienced colleague … READ MORE »

Generating Trust Is A Basic Requirement 

Let’s forget Covid. Instead, we should concentrate on the basics of email marketing to ensure we can move forward without worrying too much about what’s already happened. You can’t get much more basic than generating trust in your company. It’s a truism, but not all that helpful, to say that the best way of generating … READ MORE »

Think Small

When Volkswagen’s advertising agency, the wonderful Doyle Dane Bernbach (DDB), produced the genre-confounding Think Small series of adverts for the VW Beetle, it was as much due to a change in the way their teams were organised as the actual graphic design. Their system has since been accepted as the norm across the industry, and … READ MORE »

What Is User generated Content

There is a dichotomy in the way the purchasing public views reviews. On the one hand, everyone professes not to believe them while on the other, a certain percentage of bad reviews can make an object unsaleable. How can you convince your subscribers on a marketing email that almost everyone loves your product?  What we … READ MORE »

ASA Crackdown On Social Influencers

I’m a strong supporter of using lots of other methods of advertising in email marketing campaigns. I would have suggested you had lots to gain and nothing to lose. It appears I might have been wrong in one aspect. The ASA has become frustrated by the lack of response by certain social influencers to warnings … READ MORE »

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