Email Analysis

Competitor Email Mistakes You Can Avoid

Everyone watches the winners. Smart marketers watch the ones who stumble. Because behind every failed email marketing campaign is a lesson you didn’t have to pay for. The Problem: Copying Success Is Only Half the Game It’s tempting to “borrow” from high-performing competitors. Subject lines. Designs. Offers. It makes sense. They’ve tested it. It works. … READ MORE »

Can Email Marketing Data Be Too Good?

One of email marketing's greatest strengths? Data. It's instant. It's reliable. It's rich. Best of all, it's yours – not something your competitors can get their hands on. But here's the catch: there's a lot of it. And while data is powerful, too much of it can be paralysing if you don't know where to start. Open rates, click-throughs (CTR), conversions, … READ MORE »

Email Marketing: Data vs Gut Instinct

A fundamental strength of email marketing is data. We can test, measure, and test again to find the best path forward. Split-testing and analytics tell us what works, what doesn’t, and how to optimise for results. To a great extent, this reliance on data is spot on. But here’s the twist: sometimes, gut instinct can … READ MORE »

WizEmail Blog :: Segmentation = First Mover

First the good news; email marketing is in another state of change Change is happening in email marketing. I know it’s happening all through business but let’s be parochial. We have gone through Covid, with its increase in online sales giving us lots of opportunities almost for the taking. Change generally benefitted us. The political … READ MORE »

Easy Ways To Save Money In Email Marketing

We have all been used to negative forecasts for SMEs but they haven’t been as dire for some time. Every economist, political reporter, marketing researcher and their dogs are suggesting that whatever business we are in, we are going to struggle over the coming months, email marketing included. History, though, tells us otherwise. In any, … READ MORE »

What Use Are KPIs In Email Marketing?

When KPIs were introduced to a company I worked for, it was a requirement to support them enthusiastically and, having a certain ambition to go further at that time, I supported them enthusiastically. I’ve seen the flip charts. I’ve seen the PowerPoint presentations. I’ve seen successes. I’ve seen failures. One thing that I have seen … READ MORE »

Direct Subscribers To Your CTA

Let’s make one thing clear: nothing in email marketing is definitive and the best you can hope for in the way of guidance are ideas to test. You probably know that anyway, but it bears repeating. You are unique. The next thing to make clear is what a Call To Action is. It’s nothing more … READ MORE »

Cross-Selling To Increase Sales

  I am not a massive supporter of jargon terms, especially in email marketing where there are all sorts of methods one can use to increase sale volume and/or value. Anyone new to our craft should not have to refer to a business dictionary in anyhow-to article. Keep it simple. Most revolutionary techniques can be … READ MORE »

Comparative Pricing In Email Marketing

Let’s start by saying what we don’t mean with regards to price comparisons with other companies. We’ve all seen the ‘basket of goods’ indulged in by supermarkets where prices of a selection of moderately essential goods is compared to that of their competitors. However, it’s a risky endeavour requiring a lot of preparation, bravery, lawyers … READ MORE »

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