Email Analysis

Plan Your Next Email Campaign In Stages

It should be exciting. You’ve got a pristine free email marketing template and you can do anything that will increase your ROI over the previous ones. Why is it so daunting? The number of stages to planning an email marketing campaign is a purely personal decision. Just work your way through the planning process, numbering … READ MORE »

Write Copy Your Subscribers Want To Read

Some years ago, when history was my main pastime, I belonged to a group which rented a rather well-known TV historian for a talk on the British Civil Wars. It was fascinating. However, the most memorable part was the post wine and finger buffet Q&A where, loosened by the rather decent vintage, the speaker wandered … READ MORE »

Improve Your Email Marketing Performance

Writers block is when you look at an empty document and have no idea what you are going to write. Nothing comes to you. It’s not particularly uncommon and most writers have developed methods to overcome the difficulty of pressing the first key. If you’re dissatisfied with your overall performance or just want to improve … READ MORE »

Think Like A Subscriber

The strength of email marketing is how much we know about our subscribers due to the considerable data we hold on them. It’s no good on its own. It has to be used and it has to be exploited, otherwise we’re just like any other form of marketing. My company had a new area manager, … READ MORE »

Results Of Split Testing Can’t Be Wrong

The mantra of ‘believe the data’ has served email marketing well over the years and has proved to be one of the most beneficial tools we have in our box. We test a single point and the data is returned much quicker than any other form of marketing and we are able to make an … READ MORE »

Predicting Post-Covid Shopping Behaviours

I’ve just read a report, dated 9 March, 2021, and rather intriguingly entitled ‘New Shopping Behaviours in Post-Pandemic UK’. You’ve probably guessed it’s predictive. The method it used was to ask a little over 1000 shoppers what their intentions with regards to shopping were once lockdowns were lifted. A lot of the conclusions are positive … READ MORE »

Ask An Engaging Question In The Subject Line

I did other stuff before ending up in email marketing. I used to enjoy lessons about roles new to me, but some instructors were less than engaging. One wandered into our classroom and said, “Today we’re covering plates, markings, testing and inspection as defined in Part III of the Road Vehicles Construction and Use Regs, … READ MORE »

There Are Risks To Over-Egging Subject Lines

I sincerely hope it is obvious that I indulge in a great deal of research on email marketing, as well as other related forms of marketing. I actually enjoy researching. In fact, I get easily sidetracked and an hour or more can go past where I’ve wandered off onto other subjects just because I found … READ MORE »

Is Sponsorship Good For Email Marketing?

One of the big selling points of email marketing is that the only significant outlay is in gaining subscribers. We must be the envy of those who are restricted to other methods of marketing when it comes to cost per sale but this can encourage the mind-set of being reluctant to spend. It’s a point … READ MORE »

Now Is The Time To Review You Welcome Emails

It is, unfortunately, common in email marketing: something that is a strength of our craft often has a significant weakness as well. Nothing is perfect. Automation saves us time, gives a precise response to certain triggers, and we can make assumptions on what the response is likely to be. Take welcome emails. Let’s start with … READ MORE »

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