Tag: Email Data

The value of being moral in email marketing

There can be few who haven’t opened a kitchen cupboard, found an item they haven’t used for years, and wondered, “Why on earth did I buy that?” It is proof, if that was needed, that customers do not buy with carefully constructed logic. It might have been an impulse buy or it could have been … READ MORE »

Secure Your Email Lists From Cyber Criminals

Michigan State University recently published research into the methods that cyber criminals use to break into a company’s data. The types of attack include spyware, ransomware, and denial of service. If your email marketing lists are compromised, it will cost you more than just reputation. The most popular form of defence is based on software. … READ MORE »

Segmenting email marketing lists: the basics

It is the one thing that unites us all; all of us who are successful that is. If you don’t segment your email marketing lists you are condemning yourself to lower returns on your investment.  One of the most frequently asked questions is how to go about it and, like much in email marketing, the answer … READ MORE »

How to start segmenting email marketing lists

It wasn’t a surprise to discover in a recent report that roughly half of email marketing companies do not segment their email marketing lists. However, it did come as a disappointment.  It might be, of course, that some of these companies operate in a niche market and their subscribers come from a very specific pool, … READ MORE »

What do subscribers know about data?

Which?, the consumer magazine, has produced a report, the title of which, Control, Alt or Delete fails to explain its subject. The sub-heading, The Future of Consumer Data, is a little more enlightening. The full report, available to download here, rewards careful reading.  The very useful executive summary starts with: “Digitisation is remodelling consumer markets, … READ MORE »

Responding to GDPR requests for personal data

If you have email marketing lists it's likely that you will receive requests from subscribers for details of the personal data you hold. You might already have had some from those who, inspired by the saturation publicity that the GDPR has generated, just want to be first in their group to do so. We recommended some … READ MORE »

A Which? Report on Data for email marketers

You might not have thought that a Which? report would have much in the way of information relevant to us. Email marketing is rather specialist and isn’t the best place to find research that relates to your role from specialist blogs? However, we’ve always said; use varying sources for ideas.  Which? has produced a report … READ MORE »

Limiting the demand for personal data you hold

Email marketing depends on personal data and therefore the GDPR increases our obligations. It is no longer enough to follow the rules and regulations. Now others can make demands of us. No one knows by how this will increase our workload, only that it most certainly will. You cannot avoid many of the costs, such … READ MORE »

Problems with email marketing solved

The GDPR is a reasonable bit of legislation if looked at from the point of view of someone on your email marketing list. They have reassurances and more rights. It is ironic, at a time of increased oversight, that after the debacle of Cambridge Analytica and Facebook, the latter a household name, there seems to … READ MORE »

What GDPR requires for portable data?

Every email marketing company should know the difference between personal data and portable data. One you should avoid transporting, the other is mandatory to send if requested.  The GDPR allows individuals to demand and reuse their personal data for their own purposes. The premise is that they might want to transfer their data to another … READ MORE »

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