Tag: sign-up form

Email Marketing: Smarter Sign-Up Pages

Think of your website as a shop window. The sign-up form is the open door. If it squeaks, sticks, or looks uninviting, people will walk on by. Growing your email list isn't about gimmicks or guessing. It's about designing a sign-up experience that feels effortless, trustworthy, and worth the click. Here's how to make your work harder. … READ MORE »

Understanding Sign-Up Form Conversion Rates

Adding sign-up forms to your website is one of the most effective ways to grow your email marketing list. But how do you know if your form is working well — and how do you measure improvement? The calculation is simple: Conversion rate = number of completed forms ÷ number of page visitors. For example, if 1,000 … READ MORE »

The Best Methods Of Using Email Introduction

We’ve all been at meetings where a lead we’ve been pursuing is present and we have to approach them cold. There’s a persistent rumour that some people are a natural at this but there’s little doubt introducing themselves to strangers is a skill learnt by multiple failures and successes. Using emails to secure leads for … READ MORE »

Thank you for subscribing

That first email to those who have just signed up to your email marketing list will probably have the highest open rate of any you send. It is your first interface with your new customers. This welcome email has a number of functions. You will want to: 1/ get them used to the From Address … READ MORE »

How many questions in a form

It seems I have been wrong. I’ve said that in all probability, the fewer the number of questions in a form the higher the completion rate. You will, of course, want as much detail as possible and it is the eternal balance between completion rates and information. The obvious answer has been to limit the … READ MORE »

Multi page forms

Email marketing truths are not eternal. Circumstances change in response to outside forces as well and internal ones, and you should change with them. Let’s face it, if you don’t, your competitors will and you will fall behind. Take forms; everyone, including me, has said that the shorter the forms the more people will complete … READ MORE »

Don’t upset anyone

Professor Higgins said in Pygmalion that every time a man opens his mouth he irritates someone. It goes for email marketing as well. You cannot satisfy everyone and you will therefore lose a certain percentage of potential subscribers by a casual, ill-judged phrase. In those cases where a few tweaks can lower that percentage, it … READ MORE »

Be careful with gender

There is one truth in email marketing that no one disputes; the more information you have on your subscribers, the better your targeting will be. You can gain such information in a number of ways: interpretation of returns from campaigns, personal contact and asking them, to name the obvious ones. The main problem with the … READ MORE »

EMAIL MARKETING FREE TRIAL

Call:	+44 (0)20 3086 9696
Email:

Email Marketing

Tag: sign-up form

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS