Email Campaign Management

Maximise Your Email Marketing Returns

The best thing about email marketing is, in some respects, its very worst factor. You were, no doubt, excited at the prospect of lots and lots of data from the returns of a campaign. Then it cascaded in and you had no idea what to do with it all. Understanding what the various terms mean … READ MORE »

Using Landing Pages To Improve Conversion

You might well be like the rest us. We all feel overwhelmed by the returns from email marketing campaigns. Even concentrating on one aspect, such as landing page returns, can still make you wonder what on earth you’re supposed to do with all the data. The difference between email marketing and most other forms is the … READ MORE »

What’s Wrong With Your First Few Campaigns?

You anticipated a killing. You’ve built up a small but, you believe, good quality email marketing list. The first few, low level, campaigns went as well as you expected, and you learnt a lot from them; enough, you feel, to try something special. The offer was one you’d been planning for ages, one destined to … READ MORE »

Learn From Your First Email Campaigns

It’s an exciting time when trying something new. It is normally tinged with a bit of self-doubt; after all, what if you make a mess of it? A reassuring aspect of starting out in email marketing is that there is lots of advice and help out there, both online and from your email marketing service … READ MORE »

Can Premium Prices Give Better Returns

There’s no middle ground in email marketing. You either have the cheapest price or else your product is regarded as premium. Anything that falls between these two extremes will struggle. What’s to stop you going for the top prices? For email marketing, the benefits are obvious: lower stock levels, reduced demands for staff, and a … READ MORE »

Produce A Campaign To Sell Premium Products

I’ve got a friend who is into open source software. Her laptops use Linux-based operating systems, and all her software is free. Avoid admitting to using Microsoft Office. Should to say so, you’ll be asked why you pay so much for a product which is all but duplicated in its effectiveness by free Libre Office. … READ MORE »

Don’t Mention Going Green

In an online world, where it is so easy for customers to compare prices, any edge, even a slight one, is to be grabbed by both hands. One of the easiest seeming routes is to appear ‘better’ than your competitors by having lower prices, quicker service, or, perhaps, going greener in your email marketing. The … READ MORE »

Admit It; You Will Never Be Green

Social media is going through one of its periods of attacks on false claims of being green. We should accept that it is impossible for email marketing to be completely green in the sense of having no environmental impact. Servers, the requirement for precious metals giving the need for mines, plastics everywhere and transport of … READ MORE »

Always Modify An Email Template

I don’t like being prescriptive, but it is not a good idea to use an email marketing template ‘straight out of the box’. It will have been designed by a professional, and as you’ve had no graphic art experience, you might not feel the need to prove it by messing it up.  There’s only so … READ MORE »

Simple Ways To Modify An Email Template

We live in an exciting time for computer graphics. Designers are as willing as ever to experiment and show just how good they are. More remarkably, companies are willing to try their creations. We see explosions of ideas and trends. Some of the designs fill one with wonder. You probably think there’s an however coming, … READ MORE »

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