Tag: Legal

Email Security: How to Protect Subscriber Data

Security Risks in Email Marketing Are Real Data security is not optional in email marketing. Subscriber data is one of your most valuable assets — and one of your biggest liabilities if mishandled. Recent enforcement action by the Information Commissioner's Office (ICO) highlights the risks. A major password management provider was fined £1.2 million following … READ MORE »

First Steps to Take After a Data Breach

No one wants to think about a data breach. But if your email marketing list is compromised, you’re not just dealing with IT headaches — you’re facing compliance obligations, subscriber trust issues, and potentially costly reputational damage. The good news? A breach doesn’t have to spiral into disaster if you handle it quickly, transparently, and … READ MORE »

Email Compliance: DUAA 2025

Email marketing doesn't exist in a vacuum. It operates within a strict and ever-evolving legal framework. The latest edition to the email compliance framework is The Data Use and Access Act 2025 (DUAA), which received Royal Assent on 19 June 2025. While the DUAA does not replace the UK GDPR, the Data Protection Act 2018 (DPA) and … READ MORE »

Should you anonymise email data?

We recently covered what personal data is, albeit in the form of a brief overview, and there is a lot more to it than can be covered in 500 or so words. Come to that, 1000 words. It’s involved. It’s complex. It can get you into severe trouble with the ICO. It can cost you … READ MORE »

Is Your Email List Personal Data Under UK GDPR?

Spoiler: it probably is. And that matters – a lot. Because if your email marketing list contains personal data, then UK GDPR rules apply. That means obligations, responsibilities, and a serious risk of fines or claims if you mess it up. If that gave you a mild adrenaline spike – good. You're paying attention. What Is Personal Data, Really? The … READ MORE »

Data Protection for SMEs: ICO Guidance

Data protection might not be the most riveting part of email marketing, but it's the most important — especially for SMEs handling subscriber data on a daily basis. A useful starting point is the guidance provided by the Information Commissioner's Office (ICO), including its practical GDPR self-assessment for small businesses. This tool is quite helpful for … READ MORE »

The ICO’s Guide for Email Marketers

As financial pressures weigh heavily on SMEs, especially those relying on email marketing, some important reminders may have slipped under the radar. One of them? Data Protection Day – marked every year on 28 January. The ICO (Information Commissioner’s Office) certainly didn’t miss it. This year, the ICO used the opportunity to urge the UK’s 5.5 … READ MORE »

Even Big Names Can Botch GDPR – Spectacularly

You'd think a department holding data on 28 million children would treat it like gold dust. Instead, the Department of Education (DfE) handed access to a company that then used it for online gambling. Yes, really. According to the ICO, between 2018 and 2020, one company with no legitimate reason to access the Learning Records Service (LRS) database … READ MORE »

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