Tag: Data Protection

Why Email Marketers Must Know the ICO Website

If you work in email marketing and rarely visit the Information Commissioner's Office (ICO) website, you’re taking an unnecessary risk. Not because you’re doing anything wrong. But because you might not realise what’s changing. The ICO Isn’t Just Enforcement — It’s Insight Most people think of the ICO as a regulator that steps in when … READ MORE »

Ransomware Risks for Your Email Marketing Lists

Your email marketing list is more than just a collection of names. It's your most valuable digital asset — the fuel behind every campaign, conversion, and customer relationship. But that also makes it a target. Cybercriminals know it. Governments know it. And now, new UK legislation could change how businesses respond to ransomware attacks. Why Ransomware Matters for … READ MORE »

ICO Guidance On Personal Health Data

With the end of Covid restrictions in sight, if you have good eyesight, you are probably feeling a little euphoric. Maybe your short-term problems are over. A return to normal-ish email marketing campaign planning is surely just around the corner. It’s not a return to the ‘old days’. There are a number of factors with … READ MORE »

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