Tag: email campaign management

Abandoned shopping carts

Your email marketing campaign is a triumph. Your click-through rate is the best you’ve ever had. Yet it was all wasted because of the high number of abandoned shopping carts. Don’t despair; most problems are easily fixed and with some careful changes your rate could drop considerably. A report suggests the average rate of abandonment … READ MORE »

SEO and email copywriting

You see it far too often. The copy that is in the marketing email is the same as that on the landing page. Whilst I know that consistency is reassuring for customers, these companies are missing a trick. Email marketing is a precise craft. Everything, from the From line to the last, short, paragraph must … READ MORE »

Don’t cut and past email copy

When I first started writing, one of the techniques I found useful was to type – on a typewriter – the copy and then cut out each individual paragraph. I would then move them around, perhaps discard one or two, then retype the article again. You can see that if I warn against overuse of … READ MORE »

What price email marketing

The CTSI Guide to Pricing Practices (the Guide) will require changes to your systems of managing pricing. The requirements in the Guide mean that there are no longer prescribed systems to comply with. Instead each case must be taken on its merits. While this may seem an imposition, the old system led to significant abuses. … READ MORE »

CTSI in particulars

We introduced you to the broad intent of the CTSI Guide to Pricing (the Guide) recently but it is too much of a fundamental change to cover in 500 words. Here we go into a bit more depth, although we’ll limit ourselves to practical advice. You must read the Guidance to understand its full provisions. … READ MORE »

CTSI Guide and email marketing

The Chartered Trading Standards Institute Guide to Pricing Practices (The Guide) will be an essential for email marketing. It replaces the Pricing Practices Guide (PPG), with which you will no doubt be familiar, and similarly, it is not legally binding and merely a series of recommendations for best practices. However . . . It is … READ MORE »

The one return that matters

If you were to run a side by side test of two segmented email marketing lists which differed only in the sending time, and one list came back with a 2% higher open rate, would you then change the sending time for all of the chosen demographic? After all, 2% is a significant figure. If … READ MORE »

Eight considerations with a gift campaign

Don’t run away with the idea that there is little to go wrong in a campaign where you give away products. Some major companies, many with massive turnovers, have made basic mistakes. Here are some things to consider when choosing an item to give away in your campaign. 1/ Define the purpose You need to decide … READ MORE »

Giving it all away

The thing with free is that it has benefits for all sides; take Valentine’s Day. The recipient gets a buzz not only for the present but also for the fact that someone regards them highly enough to buy them whatever it was. A win:win for the giver. It’s a bit different for email marketing campaigns, … READ MORE »

Consider newsletters

The vast majority of companies involved in B2B marketing have e-newsletters. The majority of these seem not to target them in the same way they would an email marketing campaign. They are missing a trick. All the reasons to segment lists go equally for e-newsletters as for email marketing campaigns, the only difference being that … READ MORE »

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