Tag: Coronavirus

Have Responses Changed In The Recession

There seems to be a general consensus that the current recession will continue even after the Covid-19 restrictions have been lifted, although an agreement between all experts does not necessarily mean it will happen. It follows that there will be a certain reluctance to spend. Email marketing is likely to be hit less hard than … READ MORE »

Considering A Post-Lockdown Economy Drive?

Way back when, predating the Internet and email marketing by some years, I used to be part of a team that designed corporate imaging. We provided logos, letter headings, pretty but threatening invoices and colour coding for vans and retail outlets. It was lucrative but the inevitable predictable recession came as something of a surprise. … READ MORE »

Email Marketing Benchmarking Post Lockdown

Benchmarks are great for improving our email marketing performance. They provide us with a means of comparison which are both reassuring and provide an indication of where we can improve. The target of us all is to beat our competitors. However, the statistics are only useful if they are accurate and with the current lack … READ MORE »

Will Your Demographic Change Post Lockdown

The subscribers to your email marketing list suffered under the coronavirus pandemic and government lockdown. You have a choice. You can obviously retrench and work to those who have suffered least and you believe will probably continue buying, or you can try to reach your old level or may be even expand your customer base. … READ MORE »

What To Include In End Of Lockdown Email

If you have an inbox, it will come as no shock when I tell you that mine is creaking under the weight of Covid-19 related emails. I don’t want or need to be asked ‘How are you?’ any more. I can understand that companies want to appear as if they are concerned, or doing their … READ MORE »

Working From Home Post Lockdown

A recent survey suggested that most people are of the opinion that once lockdown is lifted, the ‘new normal’ will be substantially different to the normal it replaced. There might be an element of wishful thinking. If your staff has worked from home, something email marketing lends itself to, then they might not want the … READ MORE »

Subscriber List Building Post Coronavirus

  Oscar Wilde once said that most of us suggest we adhere to our morals and ethics, but when tempted, we struggle, and fail, to conform. The Liar’s Paradox. He said it more succinctly, in six words, but that’s like him; he was too clever by half.  You might wonder what one of the greatest … READ MORE »

Don’t Abandon Trusted Methods

  That there are testing times ahead for everyone in email marketing is probably an understatement. ‘Probably’ is even a little doubtful as there’s no doubt we are all going to have to be at our sharpest in the weeks to come. At least it’ll be exciting. What we must not do is to abandon … READ MORE »

How To Plan For Email Marketing Post Lockdown

First the good news: none of your competitors know what’s going to happen to email marketing post lockdown. They are as in the dark as anyone. The government refuse to predict and most of their pronouncements are historical; interesting but not really what we want to hear. A post lockdown marketing plan is probably under … READ MORE »

Points To Consider About Coronavirus

I read more marketing emails than most people. Research can be fascinating, fun and revealing although every now and again it becomes wearing, irritating and frustrating. I’ve learned that there are a number of lazy norms that many marketing emails conform to. And it is hurting sales. Here are my observations from the last three … READ MORE »

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