Email Design

What To Check In An Email Before Sending

As with most mistakes, the most important response is to ensure you do not make it again. It’s not a simple case of ‘Oh, I’ll remember that’. You’ve already missed the error once. What’s to say you would not make an identical mistake again by just not seeing it?  For this article we’ll assume you … READ MORE »

The Next Step For Your Email Campaign

We’ve recently discussed the first three matters that need to be settled when you are planning an email marketing campaign: what the purpose is, who would be interested and the specifics of that group of subscribers. These are the basics. Everything you do now should be built on this foundation. While those on your segmented email … READ MORE »

Cutting Email Marketing Copy Down To Size

One of the cherished exercises of those who run creative writing courses is to get the students to justify what a particular adjective or adverb, sentence or paragraph, adds to the sense of whatever it is the copy is about. It’s a useful exercise. Its strength lies in the fact that there is a promise, … READ MORE »

Don’t Reject Plain Text Marketing Emails

We all love designing and planning our rather brilliant, in more ways than one, HTML email marketing campaigns, which is convenient as we have the statistics to prove our subscribers love receiving them just as much. With our free email marketing templates, it is easy to create a masterpiece. Not only that, both commentators and … READ MORE »

First Impressions Count In Email Marketing

If you are introduced to a stranger, you will probably have made some basic decisions about them before they talk with you. People give off messages even when they are silent. It’s called non-verbal communication and, given that a marketing email is not verbal, it is what we do every day, or at least every … READ MORE »

Can Body Language Help Email Marketing

It might seem a bit of a stretch to suggest body language can be useful in our craft, but read on. I used to teach communication methods to sceptical students. I would walk into the class, put up a flipchart onto the board and reveal the lesson’s title to expected moans and sounds of resignation. … READ MORE »

Customers Can Relate To Realism

Some years ago, too many to count, I had a girlfriend who was, oh so many suggested, out of my league. When I introduced her to my father he said that there was obviously more to me that he’d discovered. Still, the attack on my self-confidence was a small price to pay. Her smile is … READ MORE »

Will The High Street Ever Recover?

It would seem that most consumers feel that the high street has changed for ever and it will not return to what it was pre-Covid-19. In an online magazine, dated 23 January 2020, there was the headline, ‘With so many shops closing, will the UK high street ever recover?’ If you can remember back that … READ MORE »

Convey Emotion To Your Subscribers

I had a revealing Zoom meeting with my elder daughter on Sunday. She was telling me about her recently single best friend whom she had been helping most of Saturday to pick a likely man from an internet dating site. It’s not my normal source of email marketing research, but it was revealing. She said … READ MORE »

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