Email Design

Designing Campaigns That Actually Converts

It's tempting to think that once you've picked a free email marketing template, the hard part's over. Just fill in the blanks, hit send, and wait for the sales to roll in… right? Not quite. If your first few email campaigns didn't set the world on fire, that might be why. The truth is, great … READ MORE »

What to Consider When Redesigning Your Logo

A logo redesign can feel like the marketing equivalent of spring cleaning – refreshing, slightly daunting, and often completely ignored by those who aren’t you. But if you’re using email marketing as a core channel, your logo matters more than you think. It's not just decoration – it’s a key brand cue. So before you … READ MORE »

Email Templates: Keep or Change?

Free email marketing templates are one of the most accessible tools available to SMEs. They reduce design costs, speed up production, and eliminate the need for an in-house design team. But how effective are they – really – and how often should you be changing yours? Let's break it down. Templates vs Custom Design Teams: … READ MORE »

Is Brand Awareness in Email Marketing Worth It?

Brand awareness is often positioned as a long-term investment in email marketing — but is it worth the time, cost and consistency it demands? A simple way to assess it is to weigh outcomes. On one side of the scale, stronger brand awareness supports recognition, trust, and repeat engagement. On the other hand, it introduces constraints that … READ MORE »

Are AI Images the Future of Email Marketing?

AI-generated images are often described as the next big shift in email marketing. The claim is simple: they will replace stock imagery and transform how campaigns are created. That’s unlikely. AI images are useful — but they are not a revolution. They are an addition to an already well-equipped toolkit. We Already Have More Images … READ MORE »

Why Video Boosts Email Marketing Performance?

Let’s get one thing out of the way. Yes, I’m biased. I believe in using every available marketing channel to build an audience — and I happen to like video. A lot. But even allowing for that, the numbers make a compelling case. Over 90% of businesses now use video as part of their marketing. … READ MORE »

Captions in Email Marketing

When you design an email marketing campaign, images usually get plenty of attention. But captions? Too often, they’re an afterthought. That’s a mistake. A caption can be the difference between an image that simply decorates your email and one that actually drives engagement, clicks, and conversions. Done right, captions can act as mini-headlines — guiding … READ MORE »

Boost Your Email Campaign Productivity

Creating an email marketing campaign can feel like juggling batons while reciting Shakespeare – blindfolded. Between strategy, copy, visuals, segmentation and analytics, it's no wonder marketers fall into the trap of "busy work" instead of "smart work". You want to flip the script? These productivity tips will certainly help you build email campaigns faster and better, without … READ MORE »

Speed Up Email Campaign Image Search

The email copy is done. The CTA is strong. The layout looks epic. Now all that's missing from your email campaign is the image – the visual cue that stops the scroll and sells the click. Cue the great stock image safari. You open your favourite stock image site, type in a keyword, and suddenly you're knee-deep … READ MORE »

Why typefaces matter in email design?

Let’s clarify terms: a typeface is the overall design, such as Times New Roman, whereas a font is a sub-classification, such as bold, italic, condensed, etc. While the words are generally seen as interchangeable by the public at large, when one is discussing the appearance of words in a marketing email, you must understand the … READ MORE »

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