Tag: email marketing list

Using videos to reinforce trust

As a means of supporting any campaign, video ticks all the boxes. Whether being used on a website or for email marketing, used properly there is little doubt that it is a most effective way of hitting targets. There’s a caveat though; it must be used with care and restraint. All content is not equal … READ MORE »

Using testimonial videos in email marketing

We all search through reviews when subscribing to an email marketing list or considering buying a product from a new supplier. After all, there are some real crooks out there. One of the most compelling forms of review is a testimonial where the person allows their name to be used. How much better is a … READ MORE »

Producing a testimonial video? We can help

Ten points to consider when producing a testimonial video for an email marketing campaign 1/ Don’t consider There’s no doubt of the effectiveness of testimonial videos, not only in email marketing, but on websites as well. One on a landing page can negate that hesitation before clicking on ‘buy’. 2/ It’s about what you want … READ MORE »

How colour can be used to influence readers

I am, like around 8% of European males, partially colour-blind. In women, the rate is considerably lower, at around 0.5%. On top of that, there are many different kinds of colour blindness. You might be wondering whether there’s any point in trying to influence subscribers to your email marketing list with colour when there are … READ MORE »

Coping with conflicting demands for email

Email marketing works. The facts are unarguable so most departments will want to use it in their campaigns. There’s little cost and their budget will be able to cope. One problem is that there are constraints not fully understood by those who are not specialists. As companies become larger, various specialities tend to separate and … READ MORE »

Planning your next email marketing campaign

There is no single method of planning an email marketing campaign that will suit everyone. We all want to make money but that’s a bit too vague to be useful. A plan has to be bespoke, specific to you and the product. A simple generic method that works for us all is to start at … READ MORE »

Do you need a logo for email marketing

Commissioning a logo is a costly exercise. If you opt for decent quality it will cost quite a bit. If you go for a cheaper option it will look as if you went for the cheapest one. You might wonder if you do without one in email marketing? If you read books or articles on … READ MORE »

What is the latest email marketing idea?

There’s a simple answer to the question, but let’s leave it for a few moments and consider the difficulties of coming up with some revolutionary inspiration that will put your latest email marketing campaign into the vanguard. Most writers are asked where they get their ideas from and the answer often disappoints. Mostly it is … READ MORE »

Newsletters support your marketing campaigns

Just as Thor thought that every problem in the world could be solved by hitting it with a big hammer, those who think newsletters are a good idea tend to suggest that they solve most of your email marketing problems. Whilst out of the two, the latter has more evidence to support it, the fact … READ MORE »

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