Tag: email marketing list

Be A Source Of Information On Coronavirus

Everyone will be concerned about the effects of Coronavirus on their businesses. There are all sorts of untested changes that they’ll be putting in place and many will be confused as to the effectiveness and legality of them. You could help them. They are looking for the most up to date, and dependable information available … READ MORE »

Why Should You Send Follow-Up Emails

For once there’s a simple and easily understood suggestion for email marketing; you should send follow-up emails as often as possible. There it is, nice and clear. There are some caveats of course, but these are minor and rather obvious.  The only prerequisite is that there must have been some kind of contact between you … READ MORE »

Can You Trust The Returns From A Split Test?

Split testing is just about as dependable a tool as we have for validating a change in an email marketing campaign. We have an original, the control, and we compare it to one, the variant, that has a single feature that is different from the control. It stands to reason that if the variant gives … READ MORE »

Learn From Your First Email Campaigns

It’s an exciting time when trying something new. It is normally tinged with a bit of self-doubt; after all, what if you make a mess of it? A reassuring aspect of starting out in email marketing is that there is lots of advice and help out there, both online and from your email marketing service … READ MORE »

Don’t cheat those on your email list

There are a number of regulations which limit what advertisers can promise or even suggest in an advert. In general, they are an aid to anyone selling via email marketing as customers will feel reassured, if only to a certain extent. You have the ability to reinforce this impression and ensure that they believe what … READ MORE »

Using videos to reinforce trust

As a means of supporting any campaign, video ticks all the boxes. Whether being used on a website or for email marketing, used properly there is little doubt that it is a most effective way of hitting targets. There’s a caveat though; it must be used with care and restraint. All content is not equal … READ MORE »

Using testimonial videos in email marketing

We all search through reviews when subscribing to an email marketing list or considering buying a product from a new supplier. After all, there are some real crooks out there.  One of the most compelling forms of review is a testimonial where the person allows their name to be used. How much better is a … READ MORE »

Producing a testimonial video? We can help

Ten points to consider when producing a testimonial video for an email marketing campaign 1/ Don’t consider There’s no doubt of the effectiveness of testimonial videos, not only in email marketing, but on websites as well. One on a landing page can negate that hesitation before clicking on ‘buy’. 2/ It’s about what you want … READ MORE »

How colour can be used to influence readers

I am, like around 8% of European males, partially colour-blind. In women, the rate is considerably lower, at around 0.5%. On top of that, there are many different kinds of colour blindness. You might be wondering whether there’s any point in trying to influence subscribers to your email marketing list with colour when there are … READ MORE »

Coping with conflicting demands for email

Email marketing works. The facts are unarguable so most departments will want to use it in their campaigns. There’s little cost and their budget will be able to cope. One problem is that there are constraints not fully understood by those who are not specialists.  As companies become larger, various specialities tend to separate and … READ MORE »

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