Tag: General Data Protection Regulation

Regulatory Oversight Post Adequacy Agreement

First, the good news for those in email marketing who are based only in the United Kingdom, are processing personal data and are unlikely to affect individuals in any other EU or EEA state: the answer is the ICO. However, UK-based controllers or processers who carry out cross-border processing of personal data, across member state … READ MORE »

Do UK Companies Require An EU Representative

It is quite refreshing to be able to be definitive with regards a question on email marketing; not something which I am all that familiar with, but I’ll give it a go. You require a European representative if you are a UK-based controller or processor with no offices, branches or other establishments in the EEA, … READ MORE »

Changes To Subject Access Requests

Email marketing lists are the key to success in our business, but with them comes responsibilities which must be complied with under threat of legal penalty. But even strict compliance doesn’t mean there’ll be no problems. Some companies have experienced difficulties with regards to nuisance subject access requests (SARs) and the recent legal High Court … READ MORE »

Post Brexit Changes To Email Marketing?

Having downtime due to lockdown, I did my annual clear-out of emails and documents I had saved over the past three years. In normal circumstances, I check each individually to see which is still relevant, but this time it was over quickly. Anything before December 2020 was deleted as it was of no practical use. … READ MORE »

How TV Crime Drama Can Negatively Affect Data

Television crime drama is frustrating for anybody in email marketing who has control of personal data as the myth that it cannot be shared is reinforced time and again as the police investigator comes up against the block of, ‘I can’t share that with you because of data protection.’ I sometimes feel the obligation to … READ MORE »

Data Protection And The Transition Period

Data protection at the end of the transition period for SMEs   Guidance and resources to help businesses and organisations better prepare for data protection compliance if we leave without an adequacy decision. The UK left the EU on 31 January 2020. There is now a transition period until 31 December 2020 while the UK … READ MORE »

The Second Anniversary Of The GDPR

A little more than two years ago we were concerned about the implications of the GDPR which, after a gestation period of some five years, had finally been implemented. The predictions were varied. Some suggested it would be just the thing to reassure customers and encourage them to join email marketing lists, while others suggested … READ MORE »

How Will Brexit Change Email Marketing Norms?

The last day of January is when we will leave the EU. It is, whatever your wishes, a momentous day, not only politically, but many suggest there might be a threat to business interests, including email marketing. When the EU signs off the Withdrawal Agreement there will be an interval that has been called the Transition … READ MORE »

Advice for SME’s with the approach of Brexit

It is with a degree of embarrassment I admit to publishing, about a year ago, a calendar on the countdown to Brexit. The idea was to point out what small and medium sized email marketing companies needed to do to ensure a smooth transition. My only defence is that I was not the only person … READ MORE »

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