Tag: Subject Line

Effective use of preheaders in email marketing

We’ve recently mentioned how your email marketing open rates depend to a great extent on your choice of Subject Line. You’ll be pleased to know that they need to be supported by a preheader and that these need as much creativity as the Subject Line. As the preheader is known by other titles, I’ll clarify … READ MORE »

Essentials for your next email subject line

What makes you pull a book from the shelves of Waterstones? All you have to go on are the title, author and publisher yet, after a quick perusal, you will be able to pick a book that, even if you do not buy it, it will probably interest you. You can see why authors will … READ MORE »

Look to other professions for subject lines

I’ve mentioned before, and will mention again, that in order to get ahead of your competitors you must go outside of email marketing to look for ideas that might work for you. Take Subject Lines.  I’ve just written a book and I’m struggling, as always, to come up with the perfect title. It is non-fiction … READ MORE »

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