Tag: Email Campaign

Points To Consider About Coronavirus

I read more marketing emails than most people. Research can be fascinating, fun and revealing although every now and again it becomes wearing, irritating and frustrating. I’ve learned that there are a number of lazy norms that many marketing emails conform to. And it is hurting sales. Here are my observations from the last three … READ MORE »

How To Find The Best Copywriter

If you’ve been writing your own copy since you started in email marketing, but now believe your time could be best spent doing your proper job, you’ll want a copywriter. There are lots out there. How difficult can it be to find the one you want? Evidently, it can be very difficult. There’s a lot … READ MORE »

10 basic email marketing checks

I used to be a police officer. You might think this will not help your email marketing returns, but all will become clear. I stopped a car, the driver of which had failed to give precedence at a roundabout. I walked up to the car, following the standard checks of index plate, tax disc and … READ MORE »

Nothing beats something in a marketing email

It seems odd that so many graphic designers seem a little scared of nothing. You receive a marketing email, or visit a website, that is so cluttered that you don’t know where to look first. Email marketing requires control. We need to direct the eye in those few seconds we have to get our message … READ MORE »

Rebranding your email campaigns; is it worth it?

I used to design logos. It was fun, it was remunerative and the little company I ran, with three others, would push for a rebranding. Nowadays I would tell the manager to visualize the impact the new website and matching documentation. As for their next email marketing campaign, it could be their best ever.  It … READ MORE »

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