Tag: Email Campaign

The New Normal For Email Marketing

There’s no way to sugar this pill; much of your email marketing data, secured over many campaigns, and the basis for your business, is probably out of date. It’s not useless, though. Far from it. The post-Covid and post-Brexit marketing world comes with changes for us. The success of email marketing is in its data, … READ MORE »

Use Humour More Frequently In Email Marketing

It was rag week at a London teaching hospital and the behaviour of the student doctors encouraged you to avoid entering hospital unless absolutely necessary. One particular jape consisted of a skeleton tied to an automatic traffic signal, thumbing for a lift with a piece of cardboard reading Timbuktu around its neck. It caused traffic … READ MORE »

Should You Go For A Humorous Subject Line?

Sir Robert Mark was the first Commissioner of the Metropolitan Police to work his way up from a foot-patrolling constable to the top police job in the country, a fact that he was, quite rightly, proud of. He certainly repeated it often enough. He suggested to his publisher that the title of his autobiography should … READ MORE »

Now Is Not The Time To Trick Your Subscribers

I’ve noticed a few underhand methods recently in marketing emails that have dropped into my inbox. In most cases, it has been newly started-up companies, probably moving into online sales because of closure of retail outlets. Most are easy to spot. Crude is the best way of describing the attempts. There was the one with … READ MORE »

Points To Consider About Coronavirus

I read more marketing emails than most people. Research can be fascinating, fun and revealing although every now and again it becomes wearing, irritating and frustrating. I’ve learned that there are a number of lazy norms that many marketing emails conform to. And it is hurting sales. Here are my observations from the last three … READ MORE »

How To Find The Best Copywriter

If you’ve been writing your own copy since you started in email marketing, but now believe your time could be best spent doing your proper job, you’ll want a copywriter. There are lots out there. How difficult can it be to find the one you want? Evidently, it can be very difficult. There’s a lot … READ MORE »

10 basic email marketing checks

I used to be a police officer. You might think this will not help your email marketing returns, but all will become clear. I stopped a car, the driver of which had failed to give precedence at a roundabout. I walked up to the car, following the standard checks of index plate, tax disc and … READ MORE »

Nothing beats something in a marketing email

It seems odd that so many graphic designers seem a little scared of nothing. You receive a marketing email, or visit a website, that is so cluttered that you don’t know where to look first. Email marketing requires control. We need to direct the eye in those few seconds we have to get our message … READ MORE »

Rebranding your email campaigns; is it worth it?

I used to design logos. It was fun, it was remunerative and the little company I ran, with three others, would push for a rebranding. Nowadays I would tell the manager to visualize the impact the new website and matching documentation. As for their next email marketing campaign, it could be their best ever.  It … READ MORE »

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