Tag: email marketing campaigns

How bad was your week in email marketing?

Let’s be reassuring; no matter how badly your current email marketing campaign is going, or if the inter-departmental problems are restricting your ability to do your job properly, you have it easy compared to the Prime Minister. Mrs May’s had a rough couple of weeks and, if anything, the forecast is that it will get … READ MORE »

How to get paid for new subscribers

I used to edit a monthly magazine; 72pp, A4, full colour. I won an award yet here I am writing a blog. That’s because email marketing is much less stressful. Most writers harbour an image of an editor, in god-like mode, sitting as a desk covered in submissions, sweeping most into the waste bin. It’s … READ MORE »

Green is good for email marketing

One of the most vibrant movements over recent years has been the push for ethical consumption. Out have gone beards and kaftans to be replaced by statistics and horrific images. We will ignore the moral aspects and concentrate on the practical side of going green in email marketing, the vital aspect being that it is … READ MORE »

Ensuring visitors to your website remain there

Your email marketing campaigns must be integrated. Failing to use all your available resources is a recipe for being an also-ran. One of your greatest assets for all sorts of reasons is your website, or if you are a bit canny, websites. We all know the main reason browsers abandon websites: slow to load, too … READ MORE »

Newsletters support your marketing campaigns

Just as Thor thought that every problem in the world could be solved by hitting it with a big hammer, those who think newsletters are a good idea tend to suggest that they solve most of your email marketing problems. Whilst out of the two, the latter has more evidence to support it, the fact … READ MORE »

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