Tag: CTA

Best CTA Design for Email Marketing

Is There an Optimum Design for Email Marketing CTAs? Short answer: No single CTA design wins every time. What works depends on your audience, your offer and the context of each campaign. The only reliable way to improve performance is to test deliberately and continuously. Why “Good Enough” CTAs Quietly Cost You Clicks? It’s easy … READ MORE »

Your About Us page – So What About It?

Your website should be a source of leads and subscribers to your email marketing lists. So why clutter it with an About Us page? From what I’ve found when researching this article, most company websites have them. They are often beautifully laid out, the text generally inspired and the images well chosen.  How irritating is … READ MORE »

Keeping those on your email lists happy

We’ve mentioned how to gain subscribers to your email marketing lists and you will, no doubt, be less than pleased to discover that it is only half the battle, and the easier one. Once you’ve got them, you need stratagems aimed at ensuring they stay. In normal circumstances it is better to highlight worthwhile procedures … READ MORE »

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