Tag: email marketing lists

Emotional Response From Landing Page Image

The suggestion is that our brain processes images many times, many thousands of times, faster than copy. So let’s concentrate on landing page images. Your marketing email has made your subscriber aware that you have a solution to a problem they may or may not have been aware that they had. They’ve clicked through to … READ MORE »

Unending Source Of Inspiring Subject Lines

The search for effective Subject Lines for an email marketing campaign is the bane of anyone whose job it is to write it. It’s bad enough sitting in front of a blank Word document waiting for inspiration to hit, but it’s much worse trying to pick the few words on which the success of the … READ MORE »

Use Free Gifts To Enthuse Subscribers

I have eleven dictionaries. In addition, I have two thesauruses. To be fair, I only use five of the dictionaries with any degree of regularity, although the two thesauruses take a bit of a pounding. Like me, you might think I would be a whiz at Countdown. After all words are my job and I … READ MORE »

Refining Social Proof In An Email Campaign

We mentioned recently the advantages of social proof in convincing your subscribers to complete. There’s nothing quite as convincing as wondering why, if everyone is doing something, you are left out. We highlighted six general headings. This alone is not enough; like everything else in email marketing you need to target. For instance, one of … READ MORE »

Considering A Post-Lockdown Economy Drive?

Way back when, predating the Internet and email marketing by some years, I used to be part of a team that designed corporate imaging. We provided logos, letter headings, pretty but threatening invoices and colour coding for vans and retail outlets. It was lucrative but the inevitable predictable recession came as something of a surprise. … READ MORE »

The Positives And Negatives Of GDPR

This is not going to be an overview of the entire effects of the Regulations, but mainly how the provisions have affected email marketing. Many suggested, during the prolonged gestation of the GDPR, that the compromises forced on the regulators would ensure that it would be toothless and unfocused. Has this turned out to be … READ MORE »

The Second Anniversary Of The GDPR

A little more than two years ago we were concerned about the implications of the GDPR which, after a gestation period of some five years, had finally been implemented. The predictions were varied. Some suggested it would be just the thing to reassure customers and encourage them to join email marketing lists, while others suggested … READ MORE »

Triggered Emails Have Changed With Covid-19

Triggered emails, i.e. those sent when a specified occurrence occurs, are one of the mainstays of email marketing. Circumstances have changed due to the current pandemic response and we should consider extending the number of triggers in order to ensure we pick up every sale that is going. A classic example of a triggered email … READ MORE »

Impressions From Your Email Campaign

I was once tested to be a presenter on TV. Nothing dramatic, just the occasional few seconds on local news giving brief bits of information to people who were not really interested. We were given a list of things to consider. They were not necessarily what you might think would concern a presenter. I did … READ MORE »

Do Not Exploit The Trust Of Your Subscribers

There’s a fine line between expanding your current email marketing campaigns to sell items that will be useful for your customers during the coronavirus response and taking advantage of it for your own ends. It doesn’t help that the line is blurred. It is tempting to over-promote products or services such as vitamin supplements or … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS