Tag: email marketing lists

Encourage New Customers To Subscribe

It would appear that most companies have seen an increase in online sales since the Covid-19 pandemic started. While there does seem to be some variation in the actual figure, it seems clear that many people have tried online purchasing for the first time as a means of overcoming lockdown. How many new online customers … READ MORE »

Productive Words To Use In A Subject Line

The Subject Line has more than one function. It needs to catch the attention of our subscribers to our email marketing lists without putting them off with sensationalism. It has to intrigue, excite and encourage. The marketing email that is not opened is a waste of effort, so much depends on the Subject Line. Some … READ MORE »

Is The Customer Always Right?

I'm evidently seen as the go-to person for all things IT and email marketing in my family, as not only do they come to me with their problems but they tell their friends to give me a call. It is fair to say that I enjoy the fame. Mind you, for the majority of the … READ MORE »

Is Your Subscriber Information Out Of Date?

Every news outlet, printed media, TV or online, shows us how much the marketing world has changed in the last six months or so. Everything is different. You have been trying to limit how your company is affected by the lockdown and in that you are similar to everyone else. As you’re still here you … READ MORE »

What Covid19 Has Brought To Email Marketing

The most successful email marketing companies in the months, and possibly years, to come will be those which are able to respond to how their subscribers have changed in the post Covid-19 world. You might well be wondering how to plan for something so unpredictable. Read a dozen forecasts on what the new norm will … READ MORE »

Do You Depend On Experts?

I used to work for a large, non-email marketing, company that was under considerable public scrutiny as it was often the source of quite startling headlines. Senior staff were demoted sideways if their department was the target. Fault was an inconsequence. I was given the task in coming up with a defence in the, rather … READ MORE »

Have Responses Changed In The Recession

There seems to be a general consensus that the current recession will continue even after the Covid-19 restrictions have been lifted, although an agreement between all experts does not necessarily mean it will happen. It follows that there will be a certain reluctance to spend. Email marketing is likely to be hit less hard than … READ MORE »

Landing Page Copy Should Reassure Subscribers

Your marketing email has performed well and a subscriber has clicked through to the landing page. From here on in you can only mess it up. You should remember that nothing is over until money has changed hands, and just because the subscriber has shown an interest does not mean they will complete. You’ve still … READ MORE »

Landing Page Images; Expansion Not Repetition

Many email marketing companies use the same image, or one very similar, on the landing page as on the marketing email, yet normally opt for different copy for the change in function. This shows one of two truths: either the original image or the one on the landing page is not optimal. They have different … READ MORE »

Emotional Response From Landing Page Image

The suggestion is that our brain processes images many times, many thousands of times, faster than copy. So let’s concentrate on landing page images. Your marketing email has made your subscriber aware that you have a solution to a problem they may or may not have been aware that they had. They’ve clicked through to … READ MORE »

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