Tag: Return On Investment

Good Causes And Email Marketing

I have recently subscribed to an e-newsletter which focuses on a hobby of mine. It is produced by a small company, consisting of just three permanent staff, none of whom have any graphics training, although the copy is gratifyingly grammatically accurate. They know email marketing though. The company supports a charity, one unknown to me … READ MORE »

Don’t Try To Predict Email Marketing Trends

I always do it, despite knowing there is no benefit. I learn nothing, it doesn’t improve my email marketing performance, and it does nothing for my mood, yet every year I go over any predictions I made the previous January. I do manage to drag something from it. 2021 consisted of a series of incidents … READ MORE »

The Effective Use Of Video In Email Marketing

We recently covered some reasons for trying video in email marketing, particularly noting its increase in popularity over recent years. If you think it will be useful for you, now is the time to jump. It’s not without its dangers. Many companies new to the use of video, particularly where it is placed on a … READ MORE »

How to build loyalty of subscribers

If I was to tell you that I know a way of encouraging 71% of your subscribers to make more purchases, 61% to recommend you to friends, 41% to join a loyalty program and 40% to write positive reviews comments, you’d either bite my head off to get at it or think it was a … READ MORE »

Use Humour More Frequently In Email Marketing

It was rag week at a London teaching hospital and the behaviour of the student doctors encouraged you to avoid entering hospital unless absolutely necessary. One particular jape consisted of a skeleton tied to an automatic traffic signal, thumbing for a lift with a piece of cardboard reading Timbuktu around its neck. It caused traffic … READ MORE »

Depend On The Returns From Your Data

At the risk of stating the obvious, not to mention adding to the problem, reports suggest that, despite the much heralded recent upturn, consumer confidence in February was still low. It is of obvious concern to us in email marketing, but there are positives in the reported success of the vaccination programme. Up until January this … READ MORE »

Understanding Metrics And KPIs Post Lockdown

Your business circumstances have changed. The email marketing world post lockdown will ensure that, not only for you but for the subscribers to your email marketing lists as well. Carrying on as before is not an option. Your working practices will have to change to cope with the enforced new reality. Key Performance Indicators (KPIs) … READ MORE »

Don’t Abandon Trusted Methods

  That there are testing times ahead for everyone in email marketing is probably an understatement. ‘Probably’ is even a little doubtful as there’s no doubt we are all going to have to be at our sharpest in the weeks to come. At least it’ll be exciting. What we must not do is to abandon … READ MORE »

Should You Give Away Valuable Items?

You have worked hard for everything you’ve got, so why should you give away something just to gain subscribers to your email marketing list? The answer is that it is probably the cheapest way of getting them. Work out how much it costs to gain subscribers in other ways. There’s the cost of a stand … READ MORE »

Your About Us page – So What About It?

Your website should be a source of leads and subscribers to your email marketing lists. So why clutter it with an About Us page? From what I’ve found when researching this article, most company websites have them. They are often beautifully laid out, the text generally inspired and the images well chosen.  How irritating is … READ MORE »

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