Tag: Return On Investment

Understanding Metrics And KPIs Post Lockdown

Your business circumstances have changed. The email marketing world post lockdown will ensure that, not only for you but for the subscribers to your email marketing lists as well. Carrying on as before is not an option. Your working practices will have to change to cope with the enforced new reality. Key Performance Indicators (KPIs) … READ MORE »

Don’t Abandon Trusted Methods

  That there are testing times ahead for everyone in email marketing is probably an understatement. ‘Probably’ is even a little doubtful as there’s no doubt we are all going to have to be at our sharpest in the weeks to come. At least it’ll be exciting. What we must not do is to abandon … READ MORE »

Should You Give Away Valuable Items?

You have worked hard for everything you’ve got, so why should you give away something just to gain subscribers to your email marketing list? The answer is that it is probably the cheapest way of getting them. Work out how much it costs to gain subscribers in other ways. There’s the cost of a stand … READ MORE »

Your About Us page – So What About It?

Your website should be a source of leads and subscribers to your email marketing lists. So why clutter it with an About Us page? From what I’ve found when researching this article, most company websites have them. They are often beautifully laid out, the text generally inspired and the images well chosen.  How irritating is … READ MORE »

Ensure information about you will be noticed

We’ve all got About Us pages. We don’t know why. Visitors are few, and those that do wander into it are probably lost. Some are used to sell the company, but there’s little point if no one is reading. We are data-led in email marketing yet cheerfully ignore the returns. About Us pages in websites … READ MORE »

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