Tag: Split Test

Percentage Reduction or Price Reduction?

According to a television news programme, one of the major high street retailers is considering doing away with percentages when referring to reductions in pricing. It was not over the whole range; just about 50%. A quick perusal of their website shows that they haven’t yet entered wholeheartedly into a review of their price reductions. … READ MORE »

Generating metrics for segmentation

We all could do with more metrics for segmentation in email marketing campaigns. You might well feel frustrated at the rate at which the information comes to you. However, there are ways to encourage subscribers to give you more information. There are, I am informed, two types of people who buy software: those who consider what … READ MORE »

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