Tag: subscribers

Soft Selling In Your Marketing Campaigns

  I was once on a course that had nothing to do with sales and email marketing. It was all about questioning techniques. The biggest problem for anyone engaged in interviews is trying to get to the truth and we were introduced to a number of methods of, they said, getting the person to open … READ MORE »

Hide Adverts And Click-Throughs In Full Sight

I’ve stored an advert to subscribe to an email marketing list for a little over nine months. It was in an enewsletter, with a hotlink to a landing page for ‘regular offers of products, often at a reduced price’. Whilst I didn’t expect to be offered anything I particularly wanted, I thought I’d give it … READ MORE »

The Blessing Of Autoresponders

The blessing of autoresponders is that, once they are set up, all the work is done for you, apart from reviewing it periodically to ensure everything is going well. Whether it will be a success or not will depend on the way you’ve planned it. It need not take long, but it will take application. There are … READ MORE »

Images: Pretty But Not Stunning

I’ve just been to see the annual prize-winning images at a local photographic club. It was a treat, with some quite remarkable, and affecting, pictures that you might consider putting in your living room. They caught the attention with their composition, use of colour and subject matter. None, of course would be any use for … READ MORE »

Learn From Your First Email Campaigns

It’s an exciting time when trying something new. It is normally tinged with a bit of self-doubt; after all, what if you make a mess of it? A reassuring aspect of starting out in email marketing is that there is lots of advice and help out there, both online and from your email marketing service … READ MORE »

Produce A Campaign To Sell Premium Products

I’ve got a friend who is into open source software. Her laptops use Linux-based operating systems, and all her software is free. Avoid admitting to using Microsoft Office. Should to say so, you’ll be asked why you pay so much for a product which is all but duplicated in its effectiveness by free Libre Office. … READ MORE »

Poor Results? Do More Than Just The Basics

  You’ve been in email marketing for a while, and have enough subscribers to make it a worthwhile endeavour. You’ve run a few campaigns, improving a bit each time, but you seem to have reached a plateau. The graphs are not inspiring.  Let’s assume that, like most people in your position, you’ve checked all the … READ MORE »

Advocates, the holy grail of email marketing

The final stage of the marketing funnel model is Advocacy. It’s the aspect that gives the greatest returns. After all, potential customers believe reviews before whatever you say in an email marketing campaign. Get advocacy sorted and so is your company’s future.  It is not the easiest aspect of the marketing funnel to crack, though … READ MORE »

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