Tag: subscribers

Generating Trust Is A Basic Requirement 

Let’s forget Covid. Instead, we should concentrate on the basics of email marketing to ensure we can move forward without worrying too much about what’s already happened. You can’t get much more basic than generating trust in your company. It’s a truism, but not all that helpful, to say that the best way of generating … READ MORE »

Visual Hierarchy In Your Marketing Emails

We recently briefly mentioned visual hierarchy in the design of emails and webpages. You might think that, as the creators of your free email marketing templates have taken the matter into consideration, you can safely ignore it and just drag and drop your copy and images. What could go wrong? There is a slight difficulty … READ MORE »

Invest In Customer Retention

The best form of investment in email marketing is customer retention. I won’t bore you with the evidence for that simple statement as there is ample research available on the Internet. Accept it. My wife was recently subject of an emergency operation. I decided to maintain my normal diet if only to generate a feeling … READ MORE »

Improve Your Email Marketing Performance

Writers block is when you look at an empty document and have no idea what you are going to write. Nothing comes to you. It’s not particularly uncommon and most writers have developed methods to overcome the difficulty of pressing the first key. If you’re dissatisfied with your overall performance or just want to improve … READ MORE »

Do UK Companies Require An EU Representative

It is quite refreshing to be able to be definitive with regards a question on email marketing; not something which I am all that familiar with, but I’ll give it a go. You require a European representative if you are a UK-based controller or processor with no offices, branches or other establishments in the EEA, … READ MORE »

Convince Subscribers Of Long Term Benefits

There is a Simpsons cartoon which shows Homer struggling with whether to choose the immediate gratification of a tasty snack or a winning lottery ticket. It will come as no surprise to know he chose the former. The attractions of instant gratification trump delayed advantage. Don’t laugh. How many times have you left a website … READ MORE »

Ask An Engaging Question In The Subject Line

I did other stuff before ending up in email marketing. I used to enjoy lessons about roles new to me, but some instructors were less than engaging. One wandered into our classroom and said, “Today we’re covering plates, markings, testing and inspection as defined in Part III of the Road Vehicles Construction and Use Regs, … READ MORE »

Is Sponsorship Good For Email Marketing?

One of the big selling points of email marketing is that the only significant outlay is in gaining subscribers. We must be the envy of those who are restricted to other methods of marketing when it comes to cost per sale but this can encourage the mind-set of being reluctant to spend. It’s a point … READ MORE »

How Much Do You Spend On Online Advertising?

It is probable that every email marketing company spends a not so inconsiderable proportion of its marketing budget on online adverts. Everyone else does. Its efficacy is supported by this fact and there’s the feeling that not to follow the crowd without evidence is the way to disaster. I’m part-way through Subprime Attention Crisis, by … READ MORE »

Ensuring Your Subject Lines Stand Out

I’ve recently received a marketing email from Amazon offering 80 books at £1 each, this despite many of them being offered for 99p. Why not ‘under £1’ in the Subject Line? Moving on, Amazon email marketing is not an unending source of inspiration, but then they probably feel they don’t have to be as the … READ MORE »

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