Tag: subscribers

Advocates, the holy grail of email marketing

The final stage of the marketing funnel model is Advocacy. It’s the aspect that gives the greatest returns. After all, potential customers believe reviews before whatever you say in an email marketing campaign. Get advocacy sorted and so is your company’s future.  It is not the easiest aspect of the marketing funnel to crack, though … READ MORE »

Multiple options can reduce open rates

We ensure our headlines can be not only read but understood in a fraction of a second. A few words are all that we need in the preheader. Completion must be just a couple of clicks away. Yet we so often allow the subscriber a multitude of choices in the, largely false, expectation that they … READ MORE »

Too much choice in email marketing?

I intended to buy a rather expensive item. I researched what was available, read the brochures, and, with girded loins to protect me, I invited my chosen company to send a representative. She left without me having signed on the bottom line and my reasons provide learning points for email marketing. Unknown to me the … READ MORE »

Create lists for your summer email campaigns

Have you ever forgotten the obvious items you needed for a holiday? It’s a rhetorical question of course. Who hasn’t started out for the beach looking for a shop that sells sun cream at a price which won’t make you turn red in the face? This is a gap that email marketing can fill.  I’ll … READ MORE »

Email marketing makes happy campers

I used to go camping, way back when; in a tent no less. I thoroughly enjoyed it, especially with my new family. However, the first few times I always turned up at a camp site with one or two items gone AWOL. I took to keeping a list, together with a ‘replace by’ date. I’m … READ MORE »

Is it beneficial to follow email design trends?

Even if you seek out trends in email marketing design in the hope they will give you some idea of what’s ‘in’ at the moment, you might have overlooked the various annual graphic design awards. As an example of self-indulgence they are nowhere near that of the Oscars, but there does seem to be an … READ MORE »

Using videos to reinforce trust

As a means of supporting any campaign, video ticks all the boxes. Whether being used on a website or for email marketing, used properly there is little doubt that it is a most effective way of hitting targets. There’s a caveat though; it must be used with care and restraint. All content is not equal … READ MORE »

Using testimonial videos in email marketing

We all search through reviews when subscribing to an email marketing list or considering buying a product from a new supplier. After all, there are some real crooks out there.  One of the most compelling forms of review is a testimonial where the person allows their name to be used. How much better is a … READ MORE »

How to use stock images in email marketing 

The general advice is not to use stock images for email marketing and website design. The reasoning is quite persuasive. Unique works and your subscribers might think more of a company that has obviously put a bit of effort into the design of an email. One of the most difficult aspects of email marketing to … READ MORE »

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