Tag: Engagement

Using Familiarity in Email Marketing

People don’t always choose what’s best. They choose what they recognise. You can show someone a better tool, a faster option, or a safer alternative — but if it feels unfamiliar, they hesitate. More often than not, they go back to what they know. That instinct matters in email marketing more than most realise. Because … READ MORE »

How to Retain Email Subscribers

Growing your email list feels like progress. Retaining it is where the profit is. Most marketers focus heavily on acquisition. More sign-ups. Bigger lists. Faster growth. But if subscribers leave as quickly as they arrive, you’re standing still. Or worse — going backwards. The Real Problem: Reactive Retention Most retention strategies kick in too late. … READ MORE »

Keep Subscribers: Boost Email Marketing ROI

Getting subscribers feels like progress. Keeping them is where the profit is. Most businesses enter email marketing asking one question: What’s the return? They find the stats. Big ones. Impressive ones. Sometimes unrealistic ones. But strip all that away and one truth remains: Email marketing works. The real challenge? Making it keep working. The Mistake … READ MORE »

Use Interviews to Improve Email Content

There’s a moment every email marketer dreads. You send another newsletter. It’s well written. It’s on-brand. It’s… fine. And your subscribers react with silence. No clicks. No replies. Just that quiet, creeping sense of “we’ve seen this before.” That’s when your email marketing content needs something different. Something human. Something unexpected. That’s where interviews come … READ MORE »

Email Marketing Copy That Gets Clicks

Writing email copy looks easy — until you try to make it convert. You’ve got seconds to grab attention, make your point, and get the click. If your message isn’t clear immediately, it’s ignored. Or worse, deleted. That’s the reality of email marketing copywriting today. Why Most Email Copy Fails? The biggest mistake? Trying to … READ MORE »

Email Engagement & Listening to Subscribers

If you want to succeed in email marketing, one truth stands above all others: listen to your subscribers. Data from your campaigns is valuable — open rates, click-throughs, conversions — but it only shows how people reacted to what you’ve already done. If you stop there, you’re flying blind. Your competitors are running the same … READ MORE »

Why Video Boosts Email Marketing Performance?

Let’s get one thing out of the way. Yes, I’m biased. I believe in using every available marketing channel to build an audience — and I happen to like video. A lot. But even allowing for that, the numbers make a compelling case. Over 90% of businesses now use video as part of their marketing. … READ MORE »

How to re-engage lapsed email subscribers

I apologise for starting on a negative point, but sometimes relationships come to an end and there’s nothing you can do about it. It goes for subscribers to your email marketing list as well as for life, but in both cases you can sometimes can overcome their reluctance to continue. Your subscribers will have a … READ MORE »

Keep your subscribers coming back for more

We recently gave some ideas on gaining subscribers to your email marketing lists. Here are six ways to ensure they stay and continue to buy. 1/ Respond to loyalty This means more than just discounts and including them in generous email marketing campaigns, although don’t ignore coupons and special reductions. It can be much more … READ MORE »

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