Email Copy

Follow Orwell When Writing Your Copy

Whether we should conform to the rules of English grammar in our email marketing copy is a question that comes up time and again. We work within constraints not suffered by most writers, so rules, both explicit and accepted, might not help us in our requirements. We are not short of advice. Here’s some more. … READ MORE »

Do-It-Yourself Copywriting

I have a close relative who runs a copy agency, employing a dozen or so creators, each concentrating on a particular subject. Others are called on as and when required. The latter includes me. If her dedicated creator struggles with high demand, I get a phone call.  She was worried that contracts might slow given … READ MORE »

Make E-newsletters News Again

I subscribe to quite a few e-newsletters, some for my hobbies and many more for research into email marketing. In the former, I forgive mistakes because most are run by amateurs, and doesn’t it show, who have something to say about my hobby. For research, I expect companies to show professionalism. It’s remarkable how many … READ MORE »

The Desire To Conform With Email Marketing

The need to conform is an effective technique sales staff use when speaking with potential purchasers. It’s a gift that keeps giving. Much research has been conducted on it over recent years and some of the findings have been remarkable. Look it up. While it is fascinating, you might be wondering what it has to … READ MORE »

Master The Art Of Saying Sorry

There are many skills required to reach the top, or even obtain moderate success, in email marketing, and one of the most difficult to master is the art of saying sorry. You’ll make mistakes. If they just cost a sale or two, the lesson is often worth the price. If you’ve upset one of your … READ MORE »

Good Causes And Email Marketing

I have recently subscribed to an e-newsletter which focuses on a hobby of mine. It is produced by a small company, consisting of just three permanent staff, none of whom have any graphics training, although the copy is gratifyingly grammatically accurate. They know email marketing though. The company supports a charity, one unknown to me … READ MORE »

Making Your Email Marketing More Accessible

I was told by a specialist eyesight doctor there’s a degree of concern with regards the sight ability of youngsters today. A number of universities have discovered that many of their students have increasing levels of accessibility needs. It has obvious implications for email marketing. The causes for this impairment is currently in dispute, but … READ MORE »

It’s Time To Include Videos In Email Campaigns

It’s been predicted for some years that video would become a feature of email marketing and website content, and you’d no doubt be a little wary of any suggestion that it has eventually arrived. It has arrived, eventually. The current situation gives a clue as to why. The theory is lockdowns and working from home, … READ MORE »

Don’t Tell Your Subscribers To Look Elsewhere

I’m firmly of the opinion that you can learn more from what you do right than from email marketing mistakes, and looking at the methods of those companies that have been successful is the way to go. Mind you, sometimes you just have to highlight the errors. At the end of November, I received an … READ MORE »

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