Tag: B2C

A Simple Brand Building Method

Using email marketing as a method of brand building is so effective that many companies refrain from investing in other methods. This could well be a mistake. Missing out on simple and cheap ways of presenting your company to a much wider catchment is a fundamental error. I edited a magazine. You are not interested … READ MORE »

To succeed Is To Ignore Received Wisdom

That’s pretty good advice. We should check everything, and without evidence to confirm, check again. Mind you, every once in a while a report surfaces which does little more than confirm one’s own prejudices, and you wonder whether it’s another case of research from the University of the blatantly obvious. I’ve recently read a report, … READ MORE »

What Voice To Use For Worried Subscribers

What to say on your marketing emails and enewsletters is, as always, down to what your data dictates. How to say it might have changed. The Coronovirus pandemic has, it seems, changed just about everything else. However, there are some dos and don’ts. The first thing to do is not mention Coronovirus, and never, ever … READ MORE »

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