Tag: Covid-19

Opportunism In email Marketing

You are, no doubt, wondering how marketing strategies will change due to Covid-19 and which direction you should take in planning email marketing campaigns. Histories will be written on the subject and, as they will all disagree, how can we hope to be definitive? The one thing you might consider is to check for trends … READ MORE »

Go Beyond Simple Email Marketing Metrics

If we want to succeed and sell, we need to garner as much data on the subscribers to our email marketing lists as we can. It’s hardly something that will be a revelation to you, but what you might find surprising is that there is a significant danger of depending on one metric. In other … READ MORE »

Will The High Street Ever Recover?

It would seem that most consumers feel that the high street has changed for ever and it will not return to what it was pre-Covid-19. In an online magazine, dated 23 January 2020, there was the headline, ‘With so many shops closing, will the UK high street ever recover?’ If you can remember back that … READ MORE »

Depend On The Returns From Your Data

At the risk of stating the obvious, not to mention adding to the problem, reports suggest that, despite the much heralded recent upturn, consumer confidence in February was still low. It is of obvious concern to us in email marketing, but there are positives in the reported success of the vaccination programme. Up until January this … READ MORE »

Solve All Your Problems One At A Time

One of my office managers was superb at her role but had one hang-up; she enforced on staff a regime of doing one thing at a time. If she saw someone in the office simultaneously typing and answering the phone, she would take control, perhaps by taking over the phone call, much to the staff … READ MORE »

Covid-19 Caught Us All Out

It’s normally a self-flagellation exercise to look back 12 months to see which of your predictions for the year have proved correct. In mitigation, I’d point out that everyone else was way off on what they saw for the future this time last year. Covid-19 caught us all out. Mind you, merely being part of … READ MORE »

Inform Your Subscribers During Lockdown

Over the last couple of days, I’ve received a number of marketing emails offering advice and suggestions for help during the lockdown in England. Some appeared hurried and most were generic. I can see the, rather obvious, intent of such offers as helpfulness brings its own reward. By being constructive and offering good advice they … READ MORE »

How Altruism Can Gain New Subscribers

The ICO has been very strict with regards to profiteering from Covid-19 response and lockdowns. Tell a lie in a marketing email and you are in the crosshairs. That should not stop you from experimenting with ways of gaining an advantage because of lockdown and people’s wish for more dependable information. Google is a ready … READ MORE »

Is Your Subscriber Information Out Of Date?

Every news outlet, printed media, TV or online, shows us how much the marketing world has changed in the last six months or so. Everything is different. You have been trying to limit how your company is affected by the lockdown and in that you are similar to everyone else. As you’re still here you … READ MORE »

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