Tag: Testing

The Only Email Marketing Rule That Matters

The only rule that matters: test what actually works Email marketing advice is everywhere. Best send times. Ideal subject line length. Proven templates. “Do this, don’t do that.” And yet, the truth is simpler — and far more useful: There are no universal rules in email marketing. Only results. If something works for your audience, it’s … READ MORE »

Has The Behaviour Of Our Subscribers Changed

I can’t have been the only person searching the Internet using ‘how has email marketing changed during the pandemic’, reading a few of those presented, and then wondering how this affects us in general, and of course, me in particular. We are all selfish when it comes to business. We should be. In trying to work … READ MORE »

What To Check In An Email Before Sending

As with most mistakes, the most important response is to ensure you do not make it again. It’s not a simple case of ‘Oh, I’ll remember that’. You’ve already missed the error once. What’s to say you would not make an identical mistake again by just not seeing it?  For this article we’ll assume you … READ MORE »

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