Tag: Call To Action

How To Improve Your Calls To Action

A call to action can seem a little intimidating for subscriber reading a marketing email. Some boxes can come across as too demanding. A ‘Click Me’ is nothing more than an abrupt demand for action and lacks the subtle encouragement that should be our norm. We need to do better. We don’t do ourselves any … READ MORE »

The Next Step For Your Email Campaign

We’ve recently discussed the first three matters that need to be settled when you are planning an email marketing campaign: what the purpose is, who would be interested and the specifics of that group of subscribers. These are the basics. Everything you do now should be built on this foundation. While those on your segmented email … READ MORE »

Will The New Lockdowns Impact Email Marketing

I'm telling you nothing you didn't already know when I say that the Prime Minister's latest press conference is worrying for anyone engaged in email marketing, not to mention the rest of the business community. I always try to see the bright side at such times but I, probably like you, am struggling to do … READ MORE »

Images: Pretty But Not Stunning

I’ve just been to see the annual prize-winning images at a local photographic club. It was a treat, with some quite remarkable, and affecting, pictures that you might consider putting in your living room. They caught the attention with their composition, use of colour and subject matter. None, of course would be any use for … READ MORE »

Your About Us page – So What About It?

Your website should be a source of leads and subscribers to your email marketing lists. So why clutter it with an About Us page? From what I’ve found when researching this article, most company websites have them. They are often beautifully laid out, the text generally inspired and the images well chosen.  How irritating is … READ MORE »

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