Tag: Personalisation

Keep your subscribers coming back for more

We recently gave some ideas on gaining subscribers to your email marketing lists. Here are six ways to ensure they stay and continue to buy. 1/ Respond to loyalty This means more than just discounts and including them in generous email marketing campaigns, although don’t ignore coupons and special reductions. It can be much more … READ MORE »

How will email marketing develop in 2018?

One of the most remarkable trends over recent years, and which intensified in 2017, is the way that consumers have taken to new technology. No post Christmas lunch snooze for me. There was chatting to some of my family in Kyoto for a while, then moving westwards to Lucerne for a magnificent live view of … READ MORE »

What will 2018 bring for email marketing?

It is that time of year again when last year’s predictions for email marketing are reviewed and rated according to outcomes. There is danger in this as there is a temptation to take the safe option and predict that everything will be the same except more so. We all knew that mobiles would increase their … READ MORE »

Personal email marketing

We’ve mentioned personalising your email marketing campaigns before on these pages, but there is a further step you can take that can provide a number of benefits. It requires careful planning. To be personal means opening the details of your business, or even private, life to a limited extent. It is a big step and … READ MORE »

Dealing with unresponsive subscribers

One indicator of whether a company is serious about email marketing or not is to assess how they deal with those who do not respond to email marketing campaigns. The urge not to do anything about them in case the conclusion is they should be removed is a bit of a test after all the … READ MORE »

Getting up close and personal

I’ve got four children and four grandchildren. I’m not sure which group takes up most of my time overall, although the one with chickenpox has a clear lead at the moment. I enjoy looking after the kids but find it a bit of an effort, which tends to make it more worthwhile. What’s that got … READ MORE »

Personalisation and email marketing

Personalisation has been proved to be an effective marketing tool. If you build a working relationship with a customer, they are more likely to buy. Further, clicking the unsubscribe button becomes more difficult for them. Automated responses can be a simple way of making your email marketing campaign more personal and what better way than … READ MORE »

Email marketing & 7 steps to relationships

I was once taught how to form a relationship with those I would meet in the course of my then role. My role was to ensure their cooperation so as to elicit information, assistance or perhaps something that might cost them time and effort. It wasn’t in a sales oriented situation although the instructor was … READ MORE »

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