Tag: Personalisation

Does “You” Work in Email Marketing Campaigns?

Why Personalisation Isn’t Always Straightforward Using “you” in email marketing is widely recommended. It creates a sense of direct address and can make content feel more relevant to the reader. In many cases, it works — improving engagement and making messages feel more personal. However, it’s not universally effective. Some subscribers find direct address overly … READ MORE »

Personalisation = Email Marketing Success

Walk into a good local shop, and you’ll notice something immediately. They recognise you. They greet you by name. They remember what you bought last time. That feeling — “they know me” — is powerful. Now imagine your email marketing doing the same. Because in a crowded inbox, personalisation isn’t a nice extra. It’s what … READ MORE »

Reminder Emails: You Remembered Right?

Ever missed an important event or payment just because you forgot? Happens to the best of us. That's why reminder emails are your unsung heroes in email marketing — quietly saving you time, hassle, and unhappy customers. But here's the catch: not all reminders are created equally. A well-crafted reminder email can keep your subscribers smiling and engaged. A clunky, … READ MORE »

Email List Segmentation = Better Personalisation

“How should I split my email marketing list?” It’s one of the most common questions in email marketing. And the honest answer? However, your data tells you to. Not very satisfying, admittedly — but accurate. Still, there are four established ways to segment your list. Think of them less as rules and more as tools. … READ MORE »

The Soft Sell That Drives Email Conversions

"Hard sell" doesn't have to mean pushy. In fact, the most effective email marketing often does the opposite — it guides, suggests, and lets the customer choose. A good example? Service-based businesses that present tailored options instead of a single take-it-or-leave-it offer. It works because it puts the customer in control. And that's exactly where email marketing is heading. … READ MORE »

Email Marketing Lessons From… Rugby

Ever watched a rugby match and thought, "Hey, this could totally apply to email marketing?" No? Well, stick with me. Last weekend, I caught a local rugby game and witnessed a moment that perfectly captures the highs and lows of managing an email marketing team — and the leadership mindset every manager needs to nail success. The … READ MORE »

Timeless truths about email subscribers

Email marketing may evolve, but some truths never go out of style – especially when it comes to how we treat the people on our lists. In fact, during uncertain times, these timeless principles become even more important. We’re all under pressure to increase conversions, drive revenue, and do more with less. It’s tempting to … READ MORE »

There Are No Shortcuts To Success

You, like the rest of us, will be continually monitoring the returns from your email marketing campaigns, looking for that tell-tale drop that you will have to address as quickly as possible. You might consider, as most of us do, going online. A Google search for ‘best email subject lines’ returns a first page replete … READ MORE »

Improve Customer Experience With Newsletters

You are, hopefully, aware that you should not use newsletters to indulge in overt email marketing. What seems a little odd is that so few companies are willing to exploit email marketing to improve customer experience by, for instance, giving helpful information about products subscribers have bought from them. It is a type of personalisation. … READ MORE »

Productive Words To Use In A Subject Line

The Subject Line has more than one function. It needs to catch the attention of our subscribers to our email marketing lists without putting them off with sensationalism. It has to intrigue, excite and encourage. The marketing email that is not opened is a waste of effort, so much depends on the Subject Line. Some … READ MORE »

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