Tag: Subject Lines

Productive Words To Use In A Subject Line

The Subject Line has more than one function. It needs to catch the attention of our subscribers to our email marketing lists without putting them off with sensationalism. It has to intrigue, excite and encourage. The marketing email that is not opened is a waste of effort, so much depends on the Subject Line. Some … READ MORE »

How A New Company Can Navigate Spam Filters

Spam filters are your friends. It probably seems difficult for anyone involved in email marketing to believe, but it’s been said before by many commentators, and will be said again. Email marketing would be impossible without spam filters. Inboxes would be overflowing. It stands to reason therefore that you should work with spam filters rather … READ MORE »

Using The Expertise Of Magazine Publishers

The process of publishing a periodical is very similar to that of email marketing. We can learn from it. Publishers receive feedback from unsold magazines, albeit a couple of months after that particular issue was sent to the printers. They need to grab a passing customer’s attention, using images and words to get them to … READ MORE »

Unending Source Of Inspiring Subject Lines

The search for effective Subject Lines for an email marketing campaign is the bane of anyone whose job it is to write it. It’s bad enough sitting in front of a blank Word document waiting for inspiration to hit, but it’s much worse trying to pick the few words on which the success of the … READ MORE »

Preheader is important to your subscribers

It is best to assume that the default position is that everyone reads their email on a mobile. In other words, you work back from that premise, personalising your segmented email marketing lists for the few who do not. The natural follow-on is that you should design your email marketing campaigns to ensure all aspects … READ MORE »

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