Tag: Spam

How A New Company Can Navigate Spam Filters

Spam filters are your friends. It probably seems difficult for anyone involved in email marketing to believe, but it’s been said before by many commentators, and will be said again. Email marketing would be impossible without spam filters. Inboxes would be overflowing. It stands to reason therefore that you should work with spam filters rather … READ MORE »

Why So Many Emails Go To Spam

  It’s what we all have done, are doing or will do; worrying about the proportion of marketing emails being classed as spam. Internet service providers have various ways of defining spam and the reason your latest email marketing campaign has fallen foul of so many is, to put it kindly, because it deserved it. … READ MORE »

Email marketing list and deliverability

It is quite obvious that if your email does not drop into the inbox of your customers, then all your effort, time and money is wasted. Your email marketing list is an important factor in avoiding a spam filter’s ire. Here are 5 factors which will lower the risk. 1/ Bought in lists There is … READ MORE »

HTML vs plain text

None of us appreciate having our old certainties challenged, let alone proved incorrect. At the very least it will mean extra work. But please don't hold that against me. We all know that HTML marketing emails give much better open rates, click throughs and completions than plain text. What's to like about dull, unsophisticated email? … READ MORE »

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