Tag: Email Marketing Campaign

Where to place the CTAs in an email

Those of us who search for email marketing advice online are often harangued by commentators who think they know eternal truths that can be encapsulated in a single phrase. Recently, I’ve seen articles on Calls to Action (CTA) where I’m told they should be ‘Unforgettable’ or, practically identically, ‘Easy to Remember’. This is not what … READ MORE »

Images Have No Need To Be Pretty

Some years ago there was a push for digital, i.e. numerical, displays for speedometers in motor vehicles and to show just how cool you were, when in a pub you would tell your friends that you were doing 67 mph, and then just drifted into 69. There was no way a driver with one of … READ MORE »

What Has Dune To Do With Subject Lines?

Choosing the best subject line for an email marketing campaign is a critical decision. If you go for bland, you’ll upset none of your subscribers although, of course, you won’t interest any of them either. If your subscribers don’t open the email, all your efforts are wasted. An effective subject line can intrigue, engage, entice … READ MORE »

Limit The Errors In Your Email Campaign

You might think that by using the word ‘limit’ we are setting the bar much too low. Wouldn’t eradicate, eliminate, remove be better options? If my years of copywriting have taught me anything it is mistakes will happen. Errors can run the gamut, from wrong colour for the banner headline to a double entendre going … READ MORE »

Get The Basics Right

It seems bizarre. You could imagine something like this on a targeted email marketing campaign, but the advert went out to everyone on social media.  Beans on the Bix was retweeted 37,000 times, quoted over 68,000 times and received 131,000 likes. You will now appreciate why brand awareness increased by 40%, and, rather weirdly, there … READ MORE »

Follow Orwell When Writing Your Copy

Whether we should conform to the rules of English grammar in our email marketing copy is a question that comes up time and again. We work within constraints not suffered by most writers, so rules, both explicit and accepted, might not help us in our requirements. We are not short of advice. Here’s some more. … READ MORE »

Delivery Times Might Replace Price

I’ve recently bought a luxury item. It’s not something I need. In fact, it’s something I could do without and not notice my loss but, in an uncharacteristic bout of generosity, I went for it. I obviously bought it via a company whose email marketing list I grace. I saw it via a click-through in … READ MORE »

Change The Focus Of Your Email Campaigns

I have a friend. I’ve mentioned him before, and he’s easily described. His nickname is not Tigger, mainly because we felt it too cruel as it was too apt. I introduced him to email marketing and, with his normal commitment and bouncing energy, he and his company made a success of it. They’ve taken a … READ MORE »

Good Causes And Email Marketing

I have recently subscribed to an e-newsletter which focuses on a hobby of mine. It is produced by a small company, consisting of just three permanent staff, none of whom have any graphics training, although the copy is gratifyingly grammatically accurate. They know email marketing though. The company supports a charity, one unknown to me … READ MORE »

The Effective Use Of Video In Email Marketing

We recently covered some reasons for trying video in email marketing, particularly noting its increase in popularity over recent years. If you think it will be useful for you, now is the time to jump. It’s not without its dangers. Many companies new to the use of video, particularly where it is placed on a … READ MORE »

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