Tag: Email Marketing Campaign

Plan Your Next Email Campaign In Stages

It should be exciting. You’ve got a pristine free email marketing template and you can do anything that will increase your ROI over the previous ones. Why is it so daunting? The number of stages to planning an email marketing campaign is a purely personal decision. Just work your way through the planning process, numbering … READ MORE »

Write Copy Your Subscribers Want To Read

Some years ago, when history was my main pastime, I belonged to a group which rented a rather well-known TV historian for a talk on the British Civil Wars. It was fascinating. However, the most memorable part was the post wine and finger buffet Q&A where, loosened by the rather decent vintage, the speaker wandered … READ MORE »

Improve Your Email Marketing Performance

Writers block is when you look at an empty document and have no idea what you are going to write. Nothing comes to you. It’s not particularly uncommon and most writers have developed methods to overcome the difficulty of pressing the first key. If you’re dissatisfied with your overall performance or just want to improve … READ MORE »

Think Like A Subscriber

The strength of email marketing is how much we know about our subscribers due to the considerable data we hold on them. It’s no good on its own. It has to be used and it has to be exploited, otherwise we’re just like any other form of marketing. My company had a new area manager, … READ MORE »

Convince Subscribers Of Long Term Benefits

There is a Simpsons cartoon which shows Homer struggling with whether to choose the immediate gratification of a tasty snack or a winning lottery ticket. It will come as no surprise to know he chose the former. The attractions of instant gratification trump delayed advantage. Don’t laugh. How many times have you left a website … READ MORE »

Predicting Post-Covid Shopping Behaviours

I’ve just read a report, dated 9 March, 2021, and rather intriguingly entitled ‘New Shopping Behaviours in Post-Pandemic UK’. You’ve probably guessed it’s predictive. The method it used was to ask a little over 1000 shoppers what their intentions with regards to shopping were once lockdowns were lifted. A lot of the conclusions are positive … READ MORE »

Don’t Make Subscribers Calculate Prices

When at school, I was rather good at mental arithmetic. Totalling seven-figure columns was, if not easy, then required little effort on my behalf. I took part in inter-school competitions where my lack of speed held me back. It’s proved little use to me in any job I’ve had since. That is, until the advent … READ MORE »

Is Sponsorship Good For Email Marketing?

One of the big selling points of email marketing is that the only significant outlay is in gaining subscribers. We must be the envy of those who are restricted to other methods of marketing when it comes to cost per sale but this can encourage the mind-set of being reluctant to spend. It’s a point … READ MORE »

Don’t Reject Plain Text Marketing Emails

We all love designing and planning our rather brilliant, in more ways than one, HTML email marketing campaigns, which is convenient as we have the statistics to prove our subscribers love receiving them just as much. With our free email marketing templates, it is easy to create a masterpiece. Not only that, both commentators and … READ MORE »

How To Write Impactive Email Marketing Copy

My English literature teacher did not like Ernest Hemingway. Even in those days, when he was all but eulogised, she found his machismo repellent and, as a hater of cruelty to animals, his love of bullfighting placed him, as far as she was concerned, beyond the pale. Yet she constantly praised his writing style. He … READ MORE »

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