Tag: Email Marketing Campaign

It’s Time To Include Videos In Email Campaigns

It’s been predicted for some years that video would become a feature of email marketing and website content, and you’d no doubt be a little wary of any suggestion that it has eventually arrived. It has arrived, eventually. The current situation gives a clue as to why. The theory is lockdowns and working from home, … READ MORE »

When To Ignore Grammar In A Marketing Email

I read a number of articles on email marketing every week. A lot. Every now and again one stands out, perhaps as useful, or maybe it’s an idea I have not thought of. Less frequently, I come across a suggestion that seems patently wrong, and even the strongest tut is an insufficient response. One came … READ MORE »

How To Improve Your Calls To Action

A call to action can seem a little intimidating for subscriber reading a marketing email. Some boxes can come across as too demanding. A ‘Click Me’ is nothing more than an abrupt demand for action and lacks the subtle encouragement that should be our norm. We need to do better. We don’t do ourselves any … READ MORE »

Is Your Email Marketing Copy Boring?

Like a lot of writers, I regularly ask someone whose work I admire to check my copy. They don’t look for literals, poor grammar or the occasional over-used cliché, but instead read through a few randomly-selected submissions, not only for email marketing, and criticise them. It’s a bit of a risk, but only to my … READ MORE »

Think Small

When Volkswagen’s advertising agency, the wonderful Doyle Dane Bernbach (DDB), produced the genre-confounding Think Small series of adverts for the VW Beetle, it was as much due to a change in the way their teams were organised as the actual graphic design. Their system has since been accepted as the norm across the industry, and … READ MORE »

Plan Your Next Email Campaign In Stages

It should be exciting. You’ve got a pristine free email marketing template and you can do anything that will increase your ROI over the previous ones. Why is it so daunting? The number of stages to planning an email marketing campaign is a purely personal decision. Just work your way through the planning process, numbering … READ MORE »

Write Copy Your Subscribers Want To Read

Some years ago, when history was my main pastime, I belonged to a group which rented a rather well-known TV historian for a talk on the British Civil Wars. It was fascinating. However, the most memorable part was the post wine and finger buffet Q&A where, loosened by the rather decent vintage, the speaker wandered … READ MORE »

Improve Your Email Marketing Performance

Writers block is when you look at an empty document and have no idea what you are going to write. Nothing comes to you. It’s not particularly uncommon and most writers have developed methods to overcome the difficulty of pressing the first key. If you’re dissatisfied with your overall performance or just want to improve … READ MORE »

Think Like A Subscriber

The strength of email marketing is how much we know about our subscribers due to the considerable data we hold on them. It’s no good on its own. It has to be used and it has to be exploited, otherwise we’re just like any other form of marketing. My company had a new area manager, … READ MORE »

Convince Subscribers Of Long Term Benefits

There is a Simpsons cartoon which shows Homer struggling with whether to choose the immediate gratification of a tasty snack or a winning lottery ticket. It will come as no surprise to know he chose the former. The attractions of instant gratification trump delayed advantage. Don’t laugh. How many times have you left a website … READ MORE »

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