Tag: email marketing

Solve All Your Problems One At A Time

One of my office managers was superb at her role but had one hang-up; she enforced on staff a regime of doing one thing at a time. If she saw someone in the office simultaneously typing and answering the phone, she would take control, perhaps by taking over the phone call, much to the staff … READ MORE »

Managing Lockdown-Generated Subscribers

If reports are correct, not only has the response to Covid-19 given rise to a substantial increase in online sales, but there has been a significant rise in the number subscribing to email marketing lists. One bit of good news from 2020. Are you treating these new subscribers differently to the ones you gained during … READ MORE »

Now Is Not The Time To Trick Your Subscribers

I’ve noticed a few underhand methods recently in marketing emails that have dropped into my inbox. In most cases, it has been newly started-up companies, probably moving into online sales because of closure of retail outlets. Most are easy to spot. Crude is the best way of describing the attempts. There was the one with … READ MORE »

How TV Crime Drama Can Negatively Affect Data

Television crime drama is frustrating for anybody in email marketing who has control of personal data as the myth that it cannot be shared is reinforced time and again as the police investigator comes up against the block of, ‘I can’t share that with you because of data protection.’ I sometimes feel the obligation to … READ MORE »

There’s Always Room For Improvement

If you’ve interviewed anyone for a post, you’ll be familiar with the rather trite self-aggrandisement of, ‘I am always looking for ways to improve my performance.’ I’m sure most of us have asked the follow-up question, ‘What have you done recently to improve your performance?’ Any of us could suggest, honestly, that we are always … READ MORE »

‘No-reply’ In Non-Marketing Emails

Don’t you just hate them? There are very few absolutes in email marketing. It means you normally have to discover what’s hurting your RoI yourself, but some factors are obscure, and if everyone else does it, why shouldn’t you? That’s the mantra of failure. You have to find out what works for you. I am … READ MORE »

Advice In The Post Transition Period

Whatever the results of the negotiations for the end of the transition period, we will have to manage the fallout. One problem for those giving advice is that the situation varies from company to company, product to product and from domestic to international. SMEs are probably going to be the hardest hit. Many depend on … READ MORE »

Covid-19 Caught Us All Out

It’s normally a self-flagellation exercise to look back 12 months to see which of your predictions for the year have proved correct. In mitigation, I’d point out that everyone else was way off on what they saw for the future this time last year. Covid-19 caught us all out. Mind you, merely being part of … READ MORE »

Continue Investing In Market Research

Market research budgets are, according to research, being restricted year-on-year and the Covid-19 pandemic has significantly increased this trend. For us it might be good news. If other companies, particularly competitors of yours, are changing their targets for investment, it almost always means that a gap will be opening for others to exploit. And it … READ MORE »

How To Use Fake Reviews To Your Benefit

Everyone reads the reviews and the star-ratings when deciding whether to buy one product over another, despite what they might tell you to the contrary. Yet we know many are suspect. We note the average ratings and then wander through the two- and one-star reports to see the reasons for the low scores. Should we … READ MORE »

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