Tag: email marketing

A New Email Design For The New Year/Decade

Now is a good time to go for a redesign of your marketing emails. We have a new year, a new decade, a new relationship with Europe and the world. There’s enough reasons there for everyone. You could farm out the redesign. I would not criticise you for doing so. It’s a great method of … READ MORE »

Write Copy For Subscribers Not The Product

Do you know what particular words and phrases your customers respond to best? More importantly, have you segmented your email marketing list to take this into account? How to ensure that the words and phrases you use in the body of the email relate to the specific subscriber might seem all but impossible, but we have … READ MORE »

Soft Selling In Your Marketing Campaigns

  I was once on a course that had nothing to do with sales and email marketing. It was all about questioning techniques. The biggest problem for anyone engaged in interviews is trying to get to the truth and we were introduced to a number of methods of, they said, getting the person to open … READ MORE »

Hide Adverts And Click-Throughs In Full Sight

I’ve stored an advert to subscribe to an email marketing list for a little over nine months. It was in an enewsletter, with a hotlink to a landing page for ‘regular offers of products, often at a reduced price’. Whilst I didn’t expect to be offered anything I particularly wanted, I thought I’d give it … READ MORE »

Advantages Of Autoresponders

There’s something deliciously subversive about autoresponders. Once set up, you can sit back and relax, at least until the returns come in. You will have time to concentrate on other aspects of email marketing. What could be wrong with that? In short, nothing. It’s difficult finding dependable detailed statistics for autoresponders other than they repay … READ MORE »

The Blessing Of Autoresponders

The blessing of autoresponders is that, once they are set up, all the work is done for you, apart from reviewing it periodically to ensure everything is going well. Whether it will be a success or not will depend on the way you’ve planned it. It need not take long, but it will take application. There are … READ MORE »

Images: Pretty But Not Stunning

I’ve just been to see the annual prize-winning images at a local photographic club. It was a treat, with some quite remarkable, and affecting, pictures that you might consider putting in your living room. They caught the attention with their composition, use of colour and subject matter. None, of course would be any use for … READ MORE »

Perfect Stock Image For Your Email Campaign

The cheapest method of sourcing images for email marketing campaigns is to take them yourself or have your staff do so, for suitable reward one hopes. You’ll eventually have quite a few to choose from, although, of course, they’ll lack that bit of professionalism you want to encourage. If you’ve got the budget, you might … READ MORE »

Subject Lines For Christmas Campaigns

You are probably as fed up with Black Friday and Cyber Monday email marketing campaigns as are the subscribers to your email marketing lists. They’ve probably been more stressed than you as they will have seen their preview pane a mess of Black, Cyber, Friday, Monday and Weeks. How did you do? Were you as … READ MORE »

7 Things Not To Do For Black Friday Campaigns

I have an email address that I use for subscribing to email marketing lists in order to discover the latest trends and see what works and what doesn’t. Over the Black Friday/Cyber Monday (hereinafter Black Friday) weekend, I discovered, with little surprise, that I had 17 emails which included the heading Black Friday. What chance … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS