Tag: email marketing

What To Check In An Email Before Sending

As with most mistakes, the most important response is to ensure you do not make it again. It’s not a simple case of ‘Oh, I’ll remember that’. You’ve already missed the error once. What’s to say you would not make an identical mistake again by just not seeing it?  For this article we’ll assume you … READ MORE »

Predicting Email Trends In The Medium Term

I’m a bit of a hoarder. It requires management. The best way for me to limit the number of my draft email marketing articles is to review them after 12 months to see if they are out of date. Last weekend I reviewed a couple of half-completed articles from August 2020. The basis of each … READ MORE »

The Next Step For Your Email Campaign

We’ve recently discussed the first three matters that need to be settled when you are planning an email marketing campaign: what the purpose is, who would be interested and the specifics of that group of subscribers. These are the basics. Everything you do now should be built on this foundation. While those on your segmented email … READ MORE »

Describe Your Email Marketing Campaign

I used to edit a magazine. The layout, design, images and copy are there to encourage the person to read the article and become lost in it. It means, hopefully, that they will come back for more. The problem is that editors and graphic designers look at the page from their specific skills point of … READ MORE »

Plan Your Next Email Campaign In Stages

It should be exciting. You’ve got a pristine free email marketing template and you can do anything that will increase your ROI over the previous ones. Why is it so daunting? The number of stages to planning an email marketing campaign is a purely personal decision. Just work your way through the planning process, numbering … READ MORE »

Google’s Three Strikes And Out Policy

All email marketing companies probably use online advertising, and a big player in this is Google. Experience would support the suggestion that their pronouncement are best not taken literally. They make them in their own interests. That’s not a criticism as they are a business and, I’m told, a very successful one. However, you might … READ MORE »

The New Normal For Email Marketing

There’s no way to sugar this pill; much of your email marketing data, secured over many campaigns, and the basis for your business, is probably out of date. It’s not useless, though. Far from it. The post-Covid and post-Brexit marketing world comes with changes for us. The success of email marketing is in its data, … READ MORE »

Write Copy Your Subscribers Want To Read

Some years ago, when history was my main pastime, I belonged to a group which rented a rather well-known TV historian for a talk on the British Civil Wars. It was fascinating. However, the most memorable part was the post wine and finger buffet Q&A where, loosened by the rather decent vintage, the speaker wandered … READ MORE »

Improve Your Email Marketing Performance

Writers block is when you look at an empty document and have no idea what you are going to write. Nothing comes to you. It’s not particularly uncommon and most writers have developed methods to overcome the difficulty of pressing the first key. If you’re dissatisfied with your overall performance or just want to improve … READ MORE »

Think Like A Subscriber

The strength of email marketing is how much we know about our subscribers due to the considerable data we hold on them. It’s no good on its own. It has to be used and it has to be exploited, otherwise we’re just like any other form of marketing. My company had a new area manager, … READ MORE »

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