Tag: email marketing

ICO Guidance On Personal Health Data

With the end of Covid restrictions in sight, if you have good eyesight, you are probably feeling a little euphoric. Maybe your short-term problems are over. A return to normal-ish email marketing campaign planning is surely just around the corner. It’s not a return to the ‘old days’. There are a number of factors with … READ MORE »

Depend On The Returns From Your Data

At the risk of stating the obvious, not to mention adding to the problem, reports suggest that, despite the much heralded recent upturn, consumer confidence in February was still low. It is of obvious concern to us in email marketing, but there are positives in the reported success of the vaccination programme. Up until January this … READ MORE »

Make A Subscriber Stop Scanning Copy

I have few claims to fame, none of which have made me famous. I was attacked by a snake for about 50 minutes, which is very handy if the conversation dies at a dinner party. I, quite naturally you will agree, feel that this is something which deserves recognition even if it showed a level … READ MORE »

How To Re-Engage Lapsed Subscribers?

I know someone who works with a charity that tries to divert youths on the cusp of a life of crime. It is a worthy project, as I’m sure you will agree. The person in charge has described their intent as attempting to discover as much about each individual as possible and then to evolve … READ MORE »

Keep Your Data Up-To-Date

There was a small group of us youngsters around a table in the college canteen when the most flamboyantly dressed among us got up to go to class. A student said to the table at large, “He’s so cool. He doesn’t care what anyone thinks about the way he dresses.” She was wrong of course. … READ MORE »

Should You Go For A Humorous Subject Line?

Sir Robert Mark was the first Commissioner of the Metropolitan Police to work his way up from a foot-patrolling constable to the top police job in the country, a fact that he was, quite rightly, proud of. He certainly repeated it often enough. He suggested to his publisher that the title of his autobiography should … READ MORE »

Ensuring Your Subject Lines Stand Out

I’ve recently received a marketing email from Amazon offering 80 books at £1 each, this despite many of them being offered for 99p. Why not ‘under £1’ in the Subject Line? Moving on, Amazon email marketing is not an unending source of inspiration, but then they probably feel they don’t have to be as the … READ MORE »

How To Export In The Post Brexit World

The Biblical quotation, “For now we see through a glass, darkly;”, nicely described the situation for email marketing immediately post-Brexit. Whether or not it has delivered is of little consequence to us at the moment as all we want to know is how to deal with the day-to-day reality of trading not only with the … READ MORE »

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