Tag: email marketing

What To Include In End Of Lockdown Email

If you have an inbox, it will come as no shock when I tell you that mine is creaking under the weight of Covid-19 related emails. I don’t want or need to be asked ‘How are you?’ any more. I can understand that companies want to appear as if they are concerned, or doing their … READ MORE »

Working From Home Post Lockdown

A recent survey suggested that most people are of the opinion that once lockdown is lifted, the ‘new normal’ will be substantially different to the normal it replaced. There might be an element of wishful thinking. If your staff has worked from home, something email marketing lends itself to, then they might not want the … READ MORE »

Subscriber List Building Post Coronavirus

  Oscar Wilde once said that most of us suggest we adhere to our morals and ethics, but when tempted, we struggle, and fail, to conform. The Liar’s Paradox. He said it more succinctly, in six words, but that’s like him; he was too clever by half.  You might wonder what one of the greatest … READ MORE »

Don’t Abandon Trusted Methods

  That there are testing times ahead for everyone in email marketing is probably an understatement. ‘Probably’ is even a little doubtful as there’s no doubt we are all going to have to be at our sharpest in the weeks to come. At least it’ll be exciting. What we must not do is to abandon … READ MORE »

There’s A New Normal For Email Marketing 

Something rather unusual has happened to neighbours of mine, probably unique in a 50-mile radius. They’ve had a new car delivered. “One of the last before lockdown,” I was told, from a distance of some four metres. It’s one of only 871 private vehicles registered in April according to The Society of Motor Manufacturers, their … READ MORE »

How To Plan For Email Marketing Post Lockdown

First the good news: none of your competitors know what’s going to happen to email marketing post lockdown. They are as in the dark as anyone. The government refuse to predict and most of their pronouncements are historical; interesting but not really what we want to hear. A post lockdown marketing plan is probably under … READ MORE »

How To Comply With ICO Working From Home

It might be fair to say that many email marketing companies view the Information Commissioner’s Office (ICO) with a degree of trepidation. They take pleasure in listing the latest penalties they have imposed on their website. It’s enough to make anyone nervous. However, they normally also list the criteria they will use to judge you, … READ MORE »

ICO’s Approach To Regulations During Covid-19

The Information Commissioner’s Office has, presumably under instruction, accepted that those companies with personal data are experiencing significant difficulties during the lockdown; and none more so than us in email marketing. It promises to approach the law with all the flexibility allowed, and that it will concentrate on the greatest threats. It’s not a carte … READ MORE »

Confused By The Data Returns During Lockdown

Many things have changed over the past few weeks. It has caused significant problems across swathes of this country’s business life, so it seems a bit selfish to complain of difficulties with data returns. They require management though. Experimenting with sending times has become one of the stalwarts of split testing in an email marketing … READ MORE »

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