Tag: email marketing

Look to other professions for subject lines

I’ve mentioned before, and will mention again, that in order to get ahead of your competitors you must go outside of email marketing to look for ideas that might work for you. Take Subject Lines.  I’ve just written a book and I’m struggling, as always, to come up with the perfect title. It is non-fiction … READ MORE »

Is ‘Buy British’ effective in email marketing?

Never go against history. If it did not succeed the first, second and third time, try something else. The past has an inertia that is difficult to overcome. Keeping that in mind, is there any point for having an email marketing campaign focusing on British products? ‘Buy British’ failed in 1931, failed again in the … READ MORE »

Nothing beats something in a marketing email

It seems odd that so many graphic designers seem a little scared of nothing. You receive a marketing email, or visit a website, that is so cluttered that you don’t know where to look first. Email marketing requires control. We need to direct the eye in those few seconds we have to get our message … READ MORE »

The best way to use video in email marketing

It will probably come as no surprise to you that video is making great inroads in email marketing. It was the latest thing a couple of years ago and to a certain extent still is. It’s not always a good idea to just jump on a bandwagon, but now it has become established, you might … READ MORE »

Using videos to reinforce trust

As a means of supporting any campaign, video ticks all the boxes. Whether being used on a website or for email marketing, used properly there is little doubt that it is a most effective way of hitting targets. There’s a caveat though; it must be used with care and restraint. All content is not equal … READ MORE »

How to get the best from stock images

The problem with a graphics art degree is that you have a lot of encumbrances to overcome in order to give good advice. Take images. When used in email marketing the need is not for graphic excellence, but to capture the attention of a reader for just enough time to make them read on. With … READ MORE »

Calendar for Brexit and UK email marketing

The promise of Happy New Year might seem to be ironic for those involved in email marketing. Looming over everything is the spectre of Brexit and its fallout. It’s worrying for everyone, including those who are hopeful of a clean break. After all, none of us know what is going to happen.  The calendar, as … READ MORE »

Email marketing in the event of a no deal Brexit

As nothing has been decided yet, there might seem little point in an article on what will happen on 29 March to the email marketing industry in this country. However, some things are clear; there are three options ‘on the table’. There might be more but let’s go through the main ones. No Brexit If … READ MORE »

The effects on email marketing if Brexit happens

The problem with all predictions about Brexit, and what it means for email marketing, is encapsulated in the title. Even now, less than 100 days until we officially leave, there is some doubt that we will actually do so.  Some things are more or less set in stone. The GDPR and similar EU legislation will … READ MORE »

A look back at email marketing in 2018

This time last year, almost all email marketing commentators and bloggers would have suggested that the then soon to arrive General Data Protection Regulations would be the big thing for 2018. I’m not only saying this to show how prescient I was. Everyone said it. We were proved right of course. What few suggested was … READ MORE »

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