Tag: email marketing

Emotional Response From Landing Page Image

The suggestion is that our brain processes images many times, many thousands of times, faster than copy. So let’s concentrate on landing page images. Your marketing email has made your subscriber aware that you have a solution to a problem they may or may not have been aware that they had. They’ve clicked through to … READ MORE »

Using The Expertise Of Magazine Publishers

The process of publishing a periodical is very similar to that of email marketing. We can learn from it. Publishers receive feedback from unsold magazines, albeit a couple of months after that particular issue was sent to the printers. They need to grab a passing customer’s attention, using images and words to get them to … READ MORE »

Unending Source Of Inspiring Subject Lines

The search for effective Subject Lines for an email marketing campaign is the bane of anyone whose job it is to write it. It’s bad enough sitting in front of a blank Word document waiting for inspiration to hit, but it’s much worse trying to pick the few words on which the success of the … READ MORE »

What Makes An Effective Email Marketing Image?

It is common advice that when selecting an image for an email marketing campaign you should not go for one merely because you find it attractive. After all, you are not trying to sell to yourself. An image should catch the attention of a subscriber just long enough to ensure they do not to click … READ MORE »

The Best Skill Is To Be A Problem-Solver

The highly memorable poem by Rudyard Kipling, ‘If’, is much loved but, from an email marketing point of view, it leaves out one skill. While it would probably not have improved it, it might have been useful to include; If you can solve other people’s problems while ignoring your own . . . You know … READ MORE »

Timing: The Key To Successful Email Marketing

I’ve spent much of lockdown attempting to learn a difficult piece of software. It’s technical, it’s involved, and it’s unlike anything else I’ve ever tried, which might explain why I’ve struggled with it. I considered an online course. I considered the cost as it’s more than I wanted to pay for just a hobby, especially … READ MORE »

Use Free Gifts To Enthuse Subscribers

I have eleven dictionaries. In addition, I have two thesauruses. To be fair, I only use five of the dictionaries with any degree of regularity, although the two thesauruses take a bit of a pounding. Like me, you might think I would be a whiz at Countdown. After all words are my job and I … READ MORE »

Refining Social Proof In An Email Campaign

We mentioned recently the advantages of social proof in convincing your subscribers to complete. There’s nothing quite as convincing as wondering why, if everyone is doing something, you are left out. We highlighted six general headings. This alone is not enough; like everything else in email marketing you need to target. For instance, one of … READ MORE »

An Inspired Choice Of Image

There seems to be an increasing use of stock images on marketing emails and newsletters. I’ve nothing against them. If you lack the ability or facilities to produce stunning images that will help convert a campaign, then the options are rather limited. But that’s no excuse for uninspired images. A bare picture of the product … READ MORE »

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