Tag: Landing Page

Emotional Response From Landing Page Image

The suggestion is that our brain processes images many times, many thousands of times, faster than copy. So let’s concentrate on landing page images. Your marketing email has made your subscriber aware that you have a solution to a problem they may or may not have been aware that they had. They’ve clicked through to … READ MORE »

Understanding Metrics And KPIs Post Lockdown

Your business circumstances have changed. The email marketing world post lockdown will ensure that, not only for you but for the subscribers to your email marketing lists as well. Carrying on as before is not an option. Your working practices will have to change to cope with the enforced new reality. Key Performance Indicators (KPIs) … READ MORE »

Brexit: Reassure Your Customers

The Brexit vote on 12 March was critical. It is likely to have an effect on business opportunities, your ROI and how you run your email marketing campaigns. Regardless of what happens from now on, it is a watershed moment for all of us. It will give your customers a great deal of concern for … READ MORE »

Get your website ready for Christmas now

The garden centre I went to on Sunday had its gas-fired BBQs on offer, a sure sign that Christmas is on the horizon. It is the same for anyone involved in email marketing. Now is the time to clean your website to ensure it is in optimum condition. This is not a simple case of … READ MORE »

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