Tag: GDPR

Data Protection And The Transition Period

Data protection at the end of the transition period for SMEs   Guidance and resources to help businesses and organisations better prepare for data protection compliance if we leave without an adequacy decision. The UK left the EU on 31 January 2020. There is now a transition period until 31 December 2020 while the UK … READ MORE »

The Positives And Negatives Of GDPR

This is not going to be an overview of the entire effects of the Regulations, but mainly how the provisions have affected email marketing. Many suggested, during the prolonged gestation of the GDPR, that the compromises forced on the regulators would ensure that it would be toothless and unfocused. Has this turned out to be … READ MORE »

The Second Anniversary Of The GDPR

A little more than two years ago we were concerned about the implications of the GDPR which, after a gestation period of some five years, had finally been implemented. The predictions were varied. Some suggested it would be just the thing to reassure customers and encourage them to join email marketing lists, while others suggested … READ MORE »

Why Should You Send Follow-Up Emails

For once there’s a simple and easily understood suggestion for email marketing; you should send follow-up emails as often as possible. There it is, nice and clear. There are some caveats of course, but these are minor and rather obvious.  The only prerequisite is that there must have been some kind of contact between you … READ MORE »

How Will Brexit Change Email Marketing Norms?

The last day of January is when we will leave the EU. It is, whatever your wishes, a momentous day, not only politically, but many suggest there might be a threat to business interests, including email marketing. When the EU signs off the Withdrawal Agreement there will be an interval that has been called the Transition … READ MORE »

Advice for SME’s with the approach of Brexit

It is with a degree of embarrassment I admit to publishing, about a year ago, a calendar on the countdown to Brexit. The idea was to point out what small and medium sized email marketing companies needed to do to ensure a smooth transition. My only defence is that I was not the only person … READ MORE »

How SME’s Can Prepare For Brexit

Excuse me for getting personal, but Brexit, for me, is rather like waiting for my daughter to leave home. We didn’t particularly want it to happen. However, it was obvious that it would come about eventually. There were a lot of false starts. At the time of writing it seems probable that the election is … READ MORE »

A Year Into The GPDR. How Was It For You?

It was suggested that the General Data Protection Regulations spelt the death of email marketing, or at least that we would have to modify our processes to an extent that would hit our return on investment. Now, after more than a year, it has shown itself to have been easy enough to cope with. I’m … READ MORE »

Everyone should make friends with the ICO

The ICO (the Information Commissioner’s Office) polices data protection and, with our, hopefully massive, email marketing lists, you’d think we should be wary of them but it’s just the reverse. We should look upon them as a valuable asset.  It is almost as if the ICO doesn’t want a lot of bother. It’s the easy … READ MORE »

Poor Results? Do More Than Just The Basics

  You’ve been in email marketing for a while, and have enough subscribers to make it a worthwhile endeavour. You’ve run a few campaigns, improving a bit each time, but you seem to have reached a plateau. The graphs are not inspiring.  Let’s assume that, like most people in your position, you’ve checked all the … READ MORE »

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