Tag: GDPR

The effects on email marketing if Brexit happens

The problem with all predictions about Brexit, and what it means for email marketing, is encapsulated in the title. Even now, less than 100 days until we officially leave, there is some doubt that we will actually do so.  Some things are more or less set in stone. The GDPR and similar EU legislation will … READ MORE »

How bad was your week in email marketing?

Let’s be reassuring; no matter how badly your current email marketing campaign is going, or if the inter-departmental problems are restricting your ability to do your job properly, you have it easy compared to the Prime Minister. Mrs May’s had a rough couple of weeks and, if anything, the forecast is that it will get … READ MORE »

A look back at email marketing in 2018

This time last year, almost all email marketing commentators and bloggers would have suggested that the then soon to arrive General Data Protection Regulations would be the big thing for 2018. I’m not only saying this to show how prescient I was. Everyone said it. We were proved right of course. What few suggested was … READ MORE »

GDPR and how it does not affect Christmas

I know you are not that interested in my problems, not with Christmas coming and not knowing if Brexit is, but getting known as a writer on the GDPR and email marketing has a certain downside this time of the year. I’m being pointed to as the bloke who told the headmistress of my grandchildren’s … READ MORE »

Password protect your email marketing lists

There are no specified requirements in the General Data Protection Regulations (GDPR) regarding passwords. This is not necessarily the good news that it might seem initially. If there were detailed requirements then all you would have to do is to conform to them and everything would be fine. The lack of precision means that critical decisions … READ MORE »

Protect your email marketing lists from cyber attack

A fundamental requirement of email marketing is to ensure our security systems are up to date. However, we react to threats so are always one step behind the hackers. What we view as cutting edge is a solution to yesterday’s problem.  You are not doubt reassured that your security systems, which deny access by way … READ MORE »

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