Tag: GDPR

Everyone should make friends with the ICO

The ICO (the Information Commissioner’s Office) polices data protection and, with our, hopefully massive, email marketing lists, you’d think we should be wary of them but it’s just the reverse. We should look upon them as a valuable asset.  It is almost as if the ICO doesn’t want a lot of bother. It’s the easy … READ MORE »

Poor Results? Do More Than Just The Basics

  You’ve been in email marketing for a while, and have enough subscribers to make it a worthwhile endeavour. You’ve run a few campaigns, improving a bit each time, but you seem to have reached a plateau. The graphs are not inspiring.  Let’s assume that, like most people in your position, you’ve checked all the … READ MORE »

The vote in the House of Commons

How to reassure your customers after the vote in the House of Commons A series of votes in the House of Commons, starting on 12th of February, on the subject of Brexit, was politically significant. The odd thing is that, from the point of view of email marketing, it means little. Your customers, however, are … READ MORE »

Paper subscription forms for email marketing

Whilst digital technology scores over a biro most times, there are certain occasions when paper forms can provide a better service. Do not ignore the old-fashioned ways for obtaining subscribers to your email marketing lists.  One of the positives of online subscription forms, accessed by someone browsing your webpage or via a link to a … READ MORE »

Calendar for Brexit and UK email marketing

The promise of Happy New Year might seem to be ironic for those involved in email marketing. Looming over everything is the spectre of Brexit and its fallout. It’s worrying for everyone, including those who are hopeful of a clean break. After all, none of us know what is going to happen.  The calendar, as … READ MORE »

Email marketing in the event of a no deal Brexit

As nothing has been decided yet, there might seem little point in an article on what will happen on 29 March to the email marketing industry in this country. However, some things are clear; there are three options ‘on the table’. There might be more but let’s go through the main ones. No Brexit If … READ MORE »

The effects on email marketing if Brexit happens

The problem with all predictions about Brexit, and what it means for email marketing, is encapsulated in the title. Even now, less than 100 days until we officially leave, there is some doubt that we will actually do so.  Some things are more or less set in stone. The GDPR and similar EU legislation will … READ MORE »

How bad was your week in email marketing?

Let’s be reassuring; no matter how badly your current email marketing campaign is going, or if the inter-departmental problems are restricting your ability to do your job properly, you have it easy compared to the Prime Minister. Mrs May’s had a rough couple of weeks and, if anything, the forecast is that it will get … READ MORE »

A look back at email marketing in 2018

This time last year, almost all email marketing commentators and bloggers would have suggested that the then soon to arrive General Data Protection Regulations would be the big thing for 2018. I’m not only saying this to show how prescient I was. Everyone said it. We were proved right of course. What few suggested was … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS