Email and the Law

Restrictions On Use Of Data On Subscribers

It is all too easy to assume that the big firms in email marketing and data collecting would have, if not legions, then at least sufficient sources of legal advice. You might think it would be perfectly fine to copy their methods without going to the bother of checking the law yourself. I am reliably … READ MORE »

Spam Emails Can Be Convincing

I subscribe to a lot of email marketing lists, which means I receive a higher than average amount of spam. I am rather cautious and if I doubt the authenticity, I open the emails on an old laptop running Linux, which I regularly reinstall. You never know. Most of the spam and phishing emails are … READ MORE »

Key Takeaways From The ASA Annual Report

The recently published ASA Annual Report 2021 makes interesting reading for anyone engaged in marketing, and particularly so for email marketing as it shows the ASA’s intent with regard to legislation, and its enforcement. It gives a number of pages to its staff, although many, if not most, readers will ignore them, and page through … READ MORE »

When To Be Circumspect In Email Marketing

Although in many situations, the two coincide, there’s a significant difference between risqué and risky. Simply put, being risqué is often too much of a risk in email marketing, as Tesco discovered recently. Mind you, a bit of thought might have made them think again. They used the words ‘shiitake’, ‘pistachio’, and ‘fettucine’ in newspaper … READ MORE »

The ICO’s Views On FIO Requests

As you can imagine, I have to do a considerable amount of research with regards to the intricacies of email marketing in order to validate what I post on here. I’ve recently spent time on the Information Commissioners Office website, . During periods of change, it’s almost a second home for me as it … READ MORE »

Manage The Threat To Email Marketing Lists

We recently covered the ICO advice regarding ransomware. We mentioned the severe penalties for a breach of data and also how those on your email marketing lists might react. Many suggest the latter puts the former in the shade. In order to help you protect your data as far as possible, the NCSC has issued … READ MORE »

The Threat From Ransomware Is Increasing

There’s an old aphorism which is as true today as when it was first couched; a fence is only a barrier to those who don’t really want to get in. It’s not the most reassuring adage in the world. In fact, for those of us in email marketing, it encapsulates the threat that we live … READ MORE »

Are You Compliant With GDPR?

I’ve recently read a report where the headline stated: Only 28% of firms say they are compliant with the GDPR today, with 30% “close to compliance”. It’s a shocking statistic. It’s even worse when you realise that, in all probability, a significant proportion of the 28% is wrong and they are not compliant. If you … READ MORE »

Be Careful When Using Transactional Emails

In case you are not familiar with the term, transactional emails are automated responses triggered by interactions with your company. This includes a whole range of emails, from the Welcome ones when somebody subscribes to your email marketing list to those which are sent following a purchase. Subjectively, the rate of use appears to be … READ MORE »

Asking the right email marketing questions

I’m no politician. However, if I’m asked how to stop customers unsubscribing from email marketing lists, I will answer a completely different question. It’s the one you really want the answer to. You can’t stop people unsubscribing. The legislation controlling email marketing is quite explicit on the point and requires us to facilitate those who … READ MORE »


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