Email and the Law

Advice for SME’s with the approach of Brexit

It is with a degree of embarrassment I admit to publishing, about a year ago, a calendar on the countdown to Brexit. The idea was to point out what small and medium sized email marketing companies needed to do to ensure a smooth transition. My only defence is that I was not the only person … READ MORE »

How SME’s Can Prepare For Brexit

Excuse me for getting personal, but Brexit, for me, is rather like waiting for my daughter to leave home. We didn’t particularly want it to happen. However, it was obvious that it would come about eventually. There were a lot of false starts. At the time of writing it seems probable that the election is … READ MORE »

An Interesting Period For Email Marketing

I have a fascination with history, especially the social and political sides; a bit of a contrast with email marketing. So you’d think I’d be thrilled to be, like you, in the middle of a political crisis. It’s the reverse in fact. I’m worried for the outcome. There will be professors who specialise in Brexit … READ MORE »

Everyone should make friends with the ICO

The ICO (the Information Commissioner’s Office) polices data protection and, with our, hopefully massive, email marketing lists, you’d think we should be wary of them but it’s just the reverse. We should look upon them as a valuable asset. It is almost as if the ICO doesn’t want a lot of bother. It’s the easy … READ MORE »

Methods Of Cyber Criminals In Email Marketing

I have always suggested looking to specialities outside of email marketing to see how they operate. Many use methods that we can usefully learn from. Let’s take what might seem a bold step further and see how criminals use emails in their activities. I’m not, of course, suggesting we indulge in any unlawful activity. However, … READ MORE »

Secure Your Email Lists From Cyber Criminals

Michigan State University recently published research into the methods that cyber criminals use to break into a company’s data. The types of attack include spyware, ransomware, and denial of service. If your email marketing lists are compromised, it will cost you more than just reputation. The most popular form of defence is based on software. … READ MORE »

Brexit: Reassure Your Customers

The Brexit vote on 12 March was critical. It is likely to have an effect on business opportunities, your ROI and how you run your email marketing campaigns. Regardless of what happens from now on, it is a watershed moment for all of us. It will give your customers a great deal of concern for … READ MORE »

The vote in the House of Commons

How to reassure your customers after the vote in the House of Commons A series of votes in the House of Commons, starting on 12th of February, on the subject of Brexit, was politically significant. The odd thing is that, from the point of view of email marketing, it means little. Your customers, however, are … READ MORE »

Email marketing in the event of a no deal Brexit

As nothing has been decided yet, there might seem little point in an article on what will happen on 29 March to the email marketing industry in this country. However, some things are clear; there are three options ‘on the table’. There might be more but let’s go through the main ones. No Brexit If … READ MORE »

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