Email and the Law

A look back at email marketing in 2018

This time last year, almost all email marketing commentators and bloggers would have suggested that the then soon to arrive General Data Protection Regulations would be the big thing for 2018. I’m not only saying this to show how prescient I was. Everyone said it. We were proved right of course. What few suggested was … READ MORE »

GDPR and how it does not affect Christmas

I know you are not that interested in my problems, not with Christmas coming and not knowing if Brexit is, but getting known as a writer on the GDPR and email marketing has a certain downside this time of the year. I’m being pointed to as the bloke who told the headmistress of my grandchildren’s … READ MORE »

Password protect your email marketing lists

There are no specified requirements in the General Data Protection Regulations (GDPR) regarding passwords. This is not necessarily the good news that it might seem initially. If there were detailed requirements then all you would have to do is to conform to them and everything would be fine. The lack of precision means that critical decisions … READ MORE »

Protect your email marketing lists from cyber attack

A fundamental requirement of email marketing is to ensure our security systems are up to date. However, we react to threats so are always one step behind the hackers. What we view as cutting edge is a solution to yesterday’s problem.  You are not doubt reassured that your security systems, which deny access by way … READ MORE »

Free images for email marketing, websites and newsletters

We’ve recently explained some of the legal niceties of the use of images in email marketing. Copyright is a subject that is impossible to cover with any degree of detail in five hundred or so words. You need a legal library. That does not mean the only options are to use image libraries or Creative … READ MORE »

Cheap ways of obtaining copyright free images

Email marketing, e-newsletters and websites eat images. Sourcing them from image libraries can be expensive and the requirements of Creative Commons might not suit everyone. If only there was a way of obtaining a steady source of copyright free images. We’ve recently given an overview of the legal side of copyright with regards pictures, and … READ MORE »

Using outsourced images in email marketing

We all believe that the perfect image will make an otherwise mediocre email marketing campaign but the truth is that most people will glance at one in the same way they will scan-read the text. It is unfortunate that this does not mean any old picture will do. Whilst it is unlikely your images will … READ MORE »

Legal aspects of using outsourced images

The right image can turn a run-of-the-mill email marketing campaign into one which exceeds your completion targets and even hopes. The only problem is that you will have to source the images. On the plus side, so will your competitors, and many can’t be bothered. The internet abounds with pictures. We have never had so … READ MORE »

Responding to GDPR requests for personal data

If you have email marketing lists it's likely that you will receive requests from subscribers for details of the personal data you hold. You might already have had some from those who, inspired by the saturation publicity that the GDPR has generated, just want to be first in their group to do so. We recommended some … READ MORE »

Limiting the demand for personal data you hold

Email marketing depends on personal data and therefore the GDPR increases our obligations. It is no longer enough to follow the rules and regulations. Now others can make demands of us. No one knows by how this will increase our workload, only that it most certainly will. You cannot avoid many of the costs, such … READ MORE »

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