Tag: Email Marketing Software

What to Consider When Redesigning Your Logo

A logo redesign can feel like the marketing equivalent of spring cleaning – refreshing, slightly daunting, and often completely ignored by those who aren’t you. But if you’re using email marketing as a core channel, your logo matters more than you think. It's not just decoration – it’s a key brand cue. So before you … READ MORE »

Ways To Lose Email Subscribers – Fast

There are many ways to upset your email subscribers. But one surefire method? Make it painfully hard to reach you. This isn't theory – it's what happens when user experience (UX) is designed like a trap, and customer support vanishes into thin air. Want to create email marketing that effectively pushes people away? Of course not. … READ MORE »

Segment or Stagnate?

Marketing to everyone is the fastest way to convert no one. There's no such thing as an "average" subscriber. Trying to write emails that appeal to everyone on your email list is like sending one text to every contact in your phone – your grandma, your accountant, your gym buddy – and expecting them all to click "buy … READ MORE »

Why Your Emails End Up in Spam?

You did everything right. You followed the spam laws. You got consent. You even triple-checked your footer. So why are your emails still vanishing into the black hole of the spam folder? Here's the uncomfortable truth: compliance doesn't equal deliverability. Just because you're playing by the rules doesn't mean the inbox gatekeepers are letting you in. … READ MORE »

Don’t Dump Gen Z’s Into a Single Email List

It's tempting. You see a subscriber in 19 and think: "Ah, Gen Z. I know what they want – TikTok, protein power and wireless earbuds." But if you're segmenting your email marketing list based solely on age, you're playing a dangerous game of stereotypes. Let's unpack why that's a bad idea – and what to do instead. The Myth of … READ MORE »

Boost Your Email Campaign Productivity

Creating an email marketing campaign can feel like juggling batons while reciting Shakespeare – blindfolded. Between strategy, copy, visuals, segmentation and analytics, it's no wonder marketers fall into the trap of "busy work" instead of "smart work". You want to flip the script? These productivity tips will certainly help you build email campaigns faster and better, without … READ MORE »

Do Not Alienate Subscribers

You've worked hard to build your email list(s). Blood, sweat, and lead magnets. So why are you treating your subscribers like disposable extras in a low-budget sci-fi movie? Too many brands collect emails like souvenirs – nice to have, rarely dusted off, and barely acknowledged. Or worse: they go full alien invasion mode – blasting subscribers with … READ MORE »

Stop Clickbaiting Your Subscribers: Build Trust

If you think there's something revolutionary about the latest email marketing tactics, think again. Strip away the tech and tools, and it all comes down to one thing: trust. And guess what destroys trust faster than a dodgy-looking link or a misleading Subject Line? Clickbait. You want email marketing campaigns that don't just get clicks, but earn loyalty? Of … READ MORE »

“How-To” Content That Powers Your Email

Do you want to run an email campaign that converts? Who wouldn't? That's the point after all, isn't it? But… don't stop at the CTA. Support it. Strengthen it. Back it up with "how to" content that tells people exactly what to do, when to do it, and why they'll love it. Because when subscribers click but … READ MORE »

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