Tag: Preheader

Multiple options can reduce open rates

We ensure our headlines can be not only read but understood in a fraction of a second. A few words are all that we need in the preheader. Completion must be just a couple of clicks away. Yet we so often allow the subscriber a multitude of choices in the, largely false, expectation that they … READ MORE »

Preheader is important to your subscribers

It is best to assume that the default position is that everyone reads their email on a mobile. In other words, you work back from that premise, personalising your segmented email marketing lists for the few who do not. The natural follow-on is that you should design your email marketing campaigns to ensure all aspects … READ MORE »

Effective use of preheaders in email marketing

We’ve recently mentioned how your email marketing open rates depend to a great extent on your choice of Subject Line. You’ll be pleased to know that they need to be supported by a preheader and that these need as much creativity as the Subject Line. As the preheader is known by other titles, I’ll clarify … READ MORE »

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