Tag: Email Marketing Subscribers

Keep your subscribers coming back for more

We recently gave some ideas on gaining subscribers to your email marketing lists. Here are six ways to ensure they stay and continue to buy. 1/ Respond to loyalty This means more than just discounts and including them in generous email marketing campaigns, although don’t ignore coupons and special reductions. It can be much more … READ MORE »

Winning with email marketing loyalty programmes

It will come as no surprise that it can cost more than five times as much to acquire a subscriber to your email marketing list than to sell to an existing one. Or, to put it another way, a customer loyalty programme pays for itself.  It is not simply a case of giving regular customers … READ MORE »

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