Support

Inform Your Subscribers During Lockdown

Over the last couple of days, I’ve received a number of marketing emails offering advice and suggestions for help during the lockdown in England. Some appeared hurried and most were generic. I can see the, rather obvious, intent of such offers as helpfulness brings its own reward. By being constructive and offering good advice they … READ MORE »

Generating Positive Reviews

It’s official; you can’t trust online reviews. A recent Which? report condemns them and you can’t get more immutable than them. Rather ironically, people believe the headlines rather than reading through the copy and understanding what the actual conclusions were.  For email marketing generally, reviews of service are infrequent. On the other hand, if your … READ MORE »

Post Coronavirus Exit Strategy

The government assures us that now is not the time to plan their exit strategy as there are too many variables. Others might think that, for small and medium sized businesses, now is the time to work out what you want to do, and what you need to do. Email marketing lends itself to home … READ MORE »

Brexit – Government help and advice

At the time of writing, there was no clear cut decision as to the nature of Brexit, whether it would go ahead on 31 October, or at all. Whatever your thoughts on the matter, and how it will affect email marketing, now is not the time to wait for clarification. The Government has, on https://www.gov.uk/brexit#business, … READ MORE »

Make loyalty work for your email marketing

Why should those on your email marketing lists ignore the unsubscribe button? There are lots of other companies out there only too willing to offer them an advantage to change their allegiance. You can’t always get the balance between cost and quality just right. Most of the research on the subject supports loyalty as being … READ MORE »

From Classic Editor to EasyEditor

Please note: Classic Editor will be fully retired and no longer available from Wednesday 2nd March 2016. Summary You can now convert 'classic' campaigns to EasyEditor campaigns automatically. This will allow campaigns to be edited using EasyEditor, and not the older Classic Editor. Note: This is a beta service. Due to the variability and complexity … READ MORE »

EasyEditor Overview

In our EasyEditor, templates are made up of groups of building blocks. A building block can be text, an image, a combination of an image and text, etc. These blocks can be just dragged and dropped onto your template. The available building blocks are displayed in the Build area on the left-hand side of your … READ MORE »

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