Tag: Marketing Email

Use Every Interface To Generate Loyalty

I’ve just bought an item directly from the manufacturer. Unusually, I did not buy via an offer in a marketing email. I received an email acknowledgement of my order within an hour, which also gave a window for delivery and, also unusually, a rather comprehensive précis of the legislation covering consumer rights. I can’t remember … READ MORE »

Master The Art Of Saying Sorry

There are many skills required to reach the top, or even obtain moderate success, in email marketing, and one of the most difficult to master is the art of saying sorry. You’ll make mistakes. If they just cost a sale or two, the lesson is often worth the price. If you’ve upset one of your … READ MORE »

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