Email Copy

“Power Words” in Email Marketing

Have you ever wondered: "Why word choice alone won't make your email campaigns perform?" In email marketing, it’s tempting to believe that certain words guarantee results — free, new, save. Equally, some are treated as risky or negative and avoided altogether. In reality, this way of thinking misses the point. For any effective email marketing brand, performance doesn’t … READ MORE »

Write Email Copy That Converts

Everyone wants better results from email marketing. Most look for better tools. Better templates. Better timing. Few look at the words. That’s a mistake. Because in a crowded inbox, your copy does the heavy lifting. The Real Challenge: Saying More With Less Email copy isn’t about writing. It’s about cutting. You’ll always have more to … READ MORE »

Emotion vs Logic: Email Marketing Formula

When it comes to buying decisions, people like to believe they think with their heads. In reality, they decide with their hearts and justify it later with logic.  Ignore emotion in your email marketing campaign, and it will almost certainly fall flat — no matter how bulletproof your data looks. Why Emotion Drives Decisions Picture a casino … READ MORE »

DIY Email Copy: Good Idea or Risky Move?

It might surprise you to hear this from someone who writes email marketing copy for a living, but here goes: You can write your own email campaigns. You probably will. And — with a bit of structure and determination — you might even do a decent job. There. We said it. (Excuse us while our copywriting team collectively winces.) When … READ MORE »

DOs & DON’Ts For Email Newsletters

Want more people to open, read, and love your email marketing newsletter? Start by asking yourself: what’s actually in it for them? There’s no shortage of newsletters out there – some brilliant, some painfully dull. The difference almost always comes down to relevance, clarity, and value. Here’s how to make sure yours stands out for the … READ MORE »

Do Not Alienate Subscribers

You've worked hard to build your email list(s). Blood, sweat, and lead magnets. So why are you treating your subscribers like disposable extras in a low-budget sci-fi movie? Too many brands collect emails like souvenirs – nice to have, rarely dusted off, and barely acknowledged. Or worse: they go full alien invasion mode – blasting subscribers with … READ MORE »

Stop Clickbaiting Your Subscribers: Build Trust

If you think there's something revolutionary about the latest email marketing tactics, think again. Strip away the tech and tools, and it all comes down to one thing: trust. And guess what destroys trust faster than a dodgy-looking link or a misleading Subject Line? Clickbait. You want email marketing campaigns that don't just get clicks, but earn loyalty? Of … READ MORE »

Speed Up Email Campaign Image Search

The email copy is done. The CTA is strong. The layout looks epic. Now all that's missing from your email campaign is the image – the visual cue that stops the scroll and sells the click. Cue the great stock image safari. You open your favourite stock image site, type in a keyword, and suddenly you're knee-deep … READ MORE »

“How-To” Content That Powers Your Email

Do you want to run an email campaign that converts? Who wouldn't? That's the point after all, isn't it? But… don't stop at the CTA. Support it. Strengthen it. Back it up with "how to" content that tells people exactly what to do, when to do it, and why they'll love it. Because when subscribers click but … READ MORE »

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