Tag: email marketing copy

Cutting Email Marketing Copy Down To Size

One of the cherished exercises of those who run creative writing courses is to get the students to justify what a particular adjective or adverb, sentence or paragraph, adds to the sense of whatever it is the copy is about. It’s a useful exercise. Its strength lies in the fact that there is a promise, … READ MORE »

How To Write Impactive Email Marketing Copy

My English literature teacher did not like Ernest Hemingway. Even in those days, when he was all but eulogised, she found his machismo repellent and, as a hater of cruelty to animals, his love of bullfighting placed him, as far as she was concerned, beyond the pale. Yet she constantly praised his writing style. He … READ MORE »

There Are No Rules When Writing Email Copy

In my early days of copy writing I did a bit of proofreading for email marketing and newsletters. It’s a painful way to get your name known. It is also quite boring due to how repetitive it was; the same mistakes were made time and again.  For the English language to retain its edge, it needs … READ MORE »

Squeeze every last bit of value from your copy

You will pay a lot for copy for an email marketing campaign or blog, whether sourced externally or from Jean in HR who can produce a nifty phrase. It takes time, not so much for the typing as research and reading. Any copy that is worth paying for will be reassuringly expensive. It makes sense … READ MORE »

A quick way to check email marketing copy

Whether you have a professional copy writer or you do it in-house, you should always complete a final check of a marketing email, and landing page come to that, before going live. There is one fail-safe way of doing so. I used to check official documentation, material that might go before a court or be … READ MORE »

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