Make emotional email marketing relevant with birthdays, anniversaries and genuine milestones. Plan thoughtful offers, useful timing and respectful preferences.
When it comes to buying decisions, people like to believe they think with their heads. In reality, they decide with their hearts and justify it later with logic. Ignore emotion in your email marketing campaign, and it will almost certainly fall flat — no matter how bulletproof your data looks. Why Emotion Drives Decisions Picture a casino … READ MORE »
I write about a form of advertising and research it; I subscribe to a number of email marketing lists, most of which I would not have bothered with even if I had more money. I know which are effective. I can see when they’ve targeted their email well. I read them through, concentrating on method, … READ MORE »