Tag: ROI

A Year Into The GPDR. How Was It For You?

It was suggested that the General Data Protection Regulations spelt the death of email marketing, or at least that we would have to modify our processes to an extent that would hit our return on investment. Now, after more than a year, it has shown itself to have been easy enough to cope with. I’m … READ MORE »

Ensure information about you will be noticed

We’ve all got About Us pages. We don’t know why. Visitors are few, and those that do wander into it are probably lost. Some are used to sell the company, but there’s little point if no one is reading. We are data-led in email marketing yet cheerfully ignore the returns. About Us pages in websites … READ MORE »

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